Animated VM ReelAnimated VM Reel
MOVIE PREVIEW REELS
Movie preview reels were issued by View-Master® in the early 1950's to promote the release of several 3-D and "flat" movies. The movie companies allowed View-Master® photographers on the filming sets. National Screen Service distributed the reels and a special lighted lobby display viewing cabinet (made of painted sheet metal) allowing movie-goers to preview the film with realistic 3-D pictures.

1. ARENA, MGM
2. CREATURE FROM THE BLACK LAGOON, UNIVERSAL-INTERNATIONAL (May not exist*)
3. DANGEROUS MISSION, R.K.O.
4. DEVIL'S CANYON, R.K.O.
5. DRUMS OF TAHITI, COLUMBIA
6. FLIGHT TO TANGIER, PARAMOUNT
7. FORT TI, COLUMBIA
8. GUN FURY, COLUMBIA
9. HANNAH LEE, JACK BRODER
10. HOUSE OF WAX, WARNER BROTHERS
11. INFERNO, 20th CENTURY FOX
12. IT CAME FROM OUTER-SPACE, UNIVERSAL-INTERNATIONAL
13. JESSE JAMES VS. THE DALTONS, COLUMBIA
14. KISS ME KATE, MGM
15. LOST TREASURES OF THE AMAZON, PARAMOUNT
16. MISS SADIE THOMPSON, COLUMBIA
17. MONEY FROM HOME, PARAMOUNT
18. SANGAREE, PARAMOUNT
19. SECOND CHANCE, R.K.O.
20. SON OF SINBAD, R.K.O.
21. TAZA, SON OF COCHISE, UNIVERSAL-INTERNATIONAL
22. THE CHARGE AT FEATHER RIVER, WARNER BROTHERS
23. THE FRENCH LINE, R.K.O.
24. THE GLASS WEBB, UNIVERSAL-INTERNATIONAL
25. THE MAZE, ALLIED ARTISTS
26. THE NEBRASKAN, COLUMBIA
27. THE STRANGER WORE A GUN, COLUMBIA
28. THEY CALLED HIM HONDO, WARNER BROTHERS
29. THOSE REDHEADS FROM SEATTLE, PARAMOUNT
30. WINGS OF THE HAWK, UNIVERSAL-INTERNATIONAL
31. BENEATH THE 12 MILE REEF
32. THE ROBE

The reels were mailed to theatres in a 4 1/2" mailing envelope printed on both sides and rubber stamped with the movie title.

*The "Creature from the Black Lagoon" reel may not exist. The View-Master® Theatrical Lobby Display was featured in the movie "presskit" sent to promote the film at theatres but no "Creature" reel has surfaced. The reels for "Beneath the 12 Mile Reef" and "The Robe" were only made as "test reels" and were never sent to theatres. The View-Master® Movie Preview Reels were also issued on sets of 14 high quality 35mm 2x2 slides by 3-D Enterprises.
Send e-mail if you have any of these items for sale or trade!
Creature from the Black Lagoon Movie Poster Creature from the Black Lagoon/It Came from Outer Space 3-D Movie Poster

TEST REELS
Test reels or "proof reels" are made prior to a production run for every View-Master® reel. Test reels are made to see what the final product will look like before going into full production. Since some test reels contain images that never made it to the final stage, all test reels are desireable. Usually only 12 to 36 test reels are made for each title making the test reels very scarce.

PROMOTIONAL REELS
For many years, the View-Master® plant in Portland, Oregon gave away a sample reel to people who visited the assembly plant. Promotional reels were also produced for several Portland events as giveaways.

GLAMOUR/PIN UP REELS
Bettie Page, the 50s Pin Up Queen (Personal® Reel)
Unauthorized Personal® Nudes. (Believed to have #1-#10 issued.)

PRESIDENT KENNEDY VISITS IRELAND June 1963
Single reel #1305 issued in USA in October, 1963 then pulled from distribution following assassination. The reel was reportedly marketed in Europe. President Kennedy also appears on several VM "Space" reels visiting NASA.

TOY STORY PROMO REELS
These two reels were issued with "flat" non 3-D images prior to the release of the regular Toy Story 3-reel blister packet.
It is believed only 100 of these reels were produced for Disney
as an "in house" promotional item for selected people involved in making the film.
Although reels A and B exist in a white envelope it is also believed a Toy Story Box was produced for delivery to Disney.
Believed to be yellow in color, the deluxe box reportedly was imprinted with images from the film.
No copyright date. Black ink. No reel issue numbers except view numbers A1-A7 and B1-B7.

View-Master® ADVERTISING, PREMIUM & DISPLAY ITEMS
To promote their products over the years, View-Master® has produced many advertising and display products. Here is a list of some of the more interesting items:

View-Master® Dealer's Advertising Globe. (Globe of Earth w/4 Model E Viewers attached.)

View-Master® Illuminated Theatrical Lobby Display. (Sent to movie theatres to show "Movie Preview" reels. Made of sheet metal.)

View-Master® Counter Top Display. (Circa 1960s) Light colored wood and plastic, electrified packet display with Model E viewer attached by chain sitting in wire holder. Demonstration reel inside viewer. Back-lit single reel packet attached to display. Customers pick up and view from light coming through plastic display portion. 15" tall and 10" wide. View-Master® imprinted on wood on lower front of display and on plastic top.

View-Master® Tabletop Reel Sales Case. (Deluxe case w/viewer attached.)

View-Master® Money Clip. (Employee premium.)

View-Master® Cufflinks. (Employee premium.)

View-Master® Tabletop Reel Sales Bin. (Leatherette covering, holds single reels.)

View-Master® pin made in Belgium. (A gold metal pin with the View-Master® logo embossed in red. 
A model E Viewer with 2 reels are embossed as well.  Measures 2" across and 1-3/8" at widest part. )

View-Master® Theatrical Lobby Display for Disney's "Toy Story". (A six foot tall cardboard illuminated View-Master® viewer w/scenes from the film. A motor inside advances the huge non-stereo reel.)

McDONALD'S HAPPY MEAL VIEWER

Collectible View-Master® McDonalds Happy Meal Viewer

A rare View-Master® McDonald's Happy Meal Set from South America.

*The term View-Master® and Personal® is a registered trademark of Fisher-Price Inc.

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