2.0 in 3-D

2.0 in 3-D is an Indian science fiction film written and directed by S. Shankar, co-written by B. Jeyamohan, and produced by A. Subaskaran. The 3-D film was released in theatres on Nov. 29, 2018.

The film serves as a spiritual successor to the 2010 Tamil film Enthiran, and features Rajinikanth reprising the roles of Dr. Vaseegaran and Chitti, alongside Akshay Kumar and Amy Jackson. It is the most expensive Indian film made to date.

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Stereo Pictures in This Mount Were Not Taken by View-Master®: An Illustrated Description of the View-Master® Personal® Stereo System

Stereo Pictures in This Mount Were Not Taken by View-Master®: An Illustrated Description of the View-Master® Personal® Stereo System is a thesis presented by Jamie Powell Sheppard to Ryerson University in partial fulfilment of the requirements for the degree of Master of Arts in the Program of Film and Photographic Preservation and Collections Management in Toronto, Ontario, Canada in 2016.

Jamie Powell Sheppard's View-Master® thesis is available in PDF format online. It is an interesting read about the View-Master® Personal Stereo System and other 3-D history.

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View-Master® Lapel Pins and Buttons

This View-Master® Viewer lapel pin is currently available online. It is a 1.25" soft enamel black nickel plated lapel pin with a single post black rubber backer.

These View-Master® Viewer lapel pins made in Singapore are unique because the advance lever is on the left side of the viewer.

Attendees at the 2012 National Barbie® Doll Collectors Convention were able to obtain View-Master® related collectible pins. The pins features the artwork of View-Master® Barbie packets. One of the pins features artwork from Sawyer's Barbie's Around the World Trip. The other pin shows the GAF Barbie's Around the World Trip packet art. These pins have shown up for sale for an asking price of $25 each on sites such as eBay.

Editor's Note: We're told there is a third pinback button in this series but have yet to locate a photo of it.

This set of GAF View-Master® reel cufflinks and a GAF View-Master® viewer lapel pin are from an unknown manufacturer. It is also a mystery who had them made and how they were distributed.

View-Master® viewer lapel pin made from metal, epoxy, hard enamel, soft enamel, cloisonne, brass, zinc alloy, pin, gold plated, and silver plated.

View-Master® viewer lapel pin made by Nadafinga.

View-Master® viewer lapel pin - unknown maker.

Custom-made bronze View-Master® reel lapel pin by a renowned jewelry designer for the 3-D enthusiasts. For use as a tie-tack or lapel pin, the entire reel measures three-quarters of an inch across. It comes with a quality spring loaded fastener in the back.

Sawyer's Inc. 5-Year employee service shutter lens pin. Given to employees at the View-Master® plant after 5 years of service. Each pin is stamped as 10 karat gold filled on the back and has Klein as the manufacturer. Designed to look like the lens of a camera. Screw back. Measures about 9/16" in diameter.

Sawyer's Inc. 10-Year employee service shutter lens pin. Given to employees at the View-Master® plant after 10 years of service. Each pin is stamped as 10 karat gold filled on the back and has Klein as the manufacturer. Designed to look like the lens of a camera. Screw back. Measures about 9/16" in diameter.

Early View-Master® double reel and viewer pin with old VM logo. This has a hook pin on the back.

Disney's Lilo and Stitch Pleakley View-Master® viewer lapel pin.

View-Master® Virtual Viewer Logo pinback button. Measures 2 1/4". Believed to have been available at the 2016 San Diego ComicCon.

View-Master® Virtual Viewer Logo Earth and Comet pinback button. Measures 2 1/4". Believed to have been available at the 2016 San Diego ComicCon.

View-Master® Virtual Viewer pinback button. Measures 2 1/4". Believed to have been available at the 2016 San Diego ComicCon.

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GATFWorld Magazine Offset and Beyond - Lenticular and 3-D (April 2007)

Interested in how lenticular 3-D works and the process to print posters and other 3-D lenticular items? It is explained in article Lenticular Interest Grows written by Chris Travis, Director of Technology for KBA America, in the April 2007 Vol. 19 No. 2 issue of GATFWorld available in an online PDF. GATFWorld is the magazine of The Graphic Arts Technical Foundation.

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How to Clean View-Master® Viewers and Reels

Ever want to clean a Model C View-Master® viewer? It is extemely difficult because the Model C is sealed shut with metal rivets. The Retrofixes website have solutions to get View-Master® reels and various viewers cleaned up in no time.

• Model C
• Model D
• Model E
• Model G
• Reels
• Replacing View-Master® Windows
• Restoring Vintage Bakelite

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Charles Harrison who rethought the View-Master® Dead at Age 87

Industrial designer Charles Harrison who rethought the View-Master® in 1958 has died at the age of 87 due to a bacterial infection, according to his son Charles Harrison III.

Harrison became the chief product designer for Sears, Roebuck & Company when he was hired at Sears headquarters in Chicago in 1961. Ee was the first black executive there and he had a hand in shaping versions of countless items that Americans in the second half of the 20th century realized they needed: the riding lawn mower, the cordless shaver and the Dial-O-Matic Food Cutter, among more than 750 products for Sears alone.

The product he was most closely associated with was the View-Master®. Harrison was working for a small design firm in 1958 and was put in charge of the View-Master® redesign. He made it lighter, more durable and much easier to use.

With that, the View-Master® took off as a toy and sales blew off the roof. The color was later changed to from beige to red and became a must-have toy for the baby-boomer generation. The View-Master® viewer retained Mr. Harrison’s basic design for nearly four decades.

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View-Master® Glass Christmas Ornament

Remember being mesmerized by the View-Master® as a kid? Now you can revisit the original "virtual reality headset" with the View-Master® Glass Ornament from Noble Gems. Made from blown glass, the ornament is finely detailed and festive as can be, thanks to its colorful glitter accents.

Dimensions: 4 inches tall
Materials: Blown glass
Made by: Noble Gems

The View-Master® Glass Ornament is available to purchase online from RetroFestive, Canada's pop culture Christmas store.

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Dimitri Rebikoff DR-F40 3-D Underwater Housing Sells for $11,875 at Auction

A Rebikoff 3-D underwater housing and camera system sold for $11,875 with one bid. A super rare Dimitri Rebikoff Model DR F40 stereo 3-D underwater housing and camera system in extraordinary condition came up for auction in early November complete with a Jules Richard Verascope Model F40 camera specially modified by Rebikoff for this housing.

The model DR F40 is the most fully featured housing made by Rebikoff for the Verascope, with full control of camera aperture, shutter and focus. This is unit No. 0010 of the production model. A photograph of this housing and camera unit appears in Issue #82 of the Journal of Diving History.

The housing incorporates two original installed Aqua-Ivanoff correction lenses. The Rebikoff underwater stereo camera system is also pictured and described in the book Underwater Photography by Dimitri Rebikoff and Paul Cherney. The book was published in 1955, 1965 and 1975. The 1955 printing contains the most photographs of the system and was included in the auction.

This is a working unit previously tested underwater by the seller. The sellter included with the system a handle assembly they made to facilitate underwater testing of the unit. The handle is a bolt on accessory which does not modify the original unit in any way. There is a picture in the listing showing the handle assembly, viewfinder, exposure meter, and Nikonos type underwater strobe connection port. The seller installed the Nikonos type underwater strobe connection port. It is included along with the original strobe connection port that can be reinstalled to return the housing to full original condition. Also included are the case and spare O-rings to seal the housing.

According to Rebikoff, the Aqua-Ivanoff correction lenses maintain the same angle of view of the F40 camera lenses underwater as they deliver in air, while doubling the depth of field.

In this most sophisticated variation of the Verascope housing, Rebikoff modified the F40 camera to allow diver operation of aperture, shutter speed and focus by the housing controls. The other model housing variants, e.g., Type T68, lack some or all of these controls. While the Verascope F40s are not unique, the Rebikoff modifications are.

Rebikoff replaced the normal Verscope film advance knob with a cord driven spool and added a detent to the standard shutter release. With these last two cleverly designed mechanisms, advancing the film also cocks the shutter and the same control trips the shutter to take the picture.

This unit did not incorporate the aluminum handle or the simple sighting framer, both of which fastened to the body of the aluminum housing on earlier housing model types such as T68. This housing does not have the attachment points for these items. The seller speculated the handle may have been considered superfluous for this model because it could bolted directly to other Rebikoff equipment such as the Electron Torpedo (aka flash gun), Pegasus or Seastrobe (e.g., M-164).

View-Master® Movie Stars of India Reel Sells for $349

A View-Master® Movie Stars of India I reel sold for $349 with one bidder. The scarce reel is No. 4351 and was issued in 1955.

Movie stars featured on the reel:

1. Nargis
2. Dev Anand
3. Chand Usmani
4. Shekhar
5. Meena Kumari
6. Abhi Bhattacharya
7. Munawar Sultana

In 1955, View-Master® also issued Movie Stars of India II (reel No. 4352) and Movie Stars of India III (reel No. 4353), which were not included in this sale.

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