The March/April 2018 issue of Stereo World magazine is now available
Inside this issue:
Alonzo Bunker's People and Scenes in Burmah
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Movie preview reels were issued
by View-Master® in the early 1950's to promote
the release of several 3-D and "flat"
movies. The movie companies allowed View-Master®
photographers on the filming sets. National Screen
Service distributed the reels and a special lighted
lobby display viewing cabinet (made of painted
sheet metal) allowing movie-goers to preview the
film with realistic 3-D pictures.
*The "Lost" View-Master® Creature from the Black Lagoon Movie Preview Reel
Even though it was annoucned, The Creature
from the Black Lagoon reel does not exist.
The View-Master® Theatrical Lobby Display
was featured in the movie "presskit"
sent to promote the film at theatres but no "Creature"
reel has surfaced. Images from the proposed reel
are printed in the pressbook. One has to wonder
if a test reel was ever made?
View-Master® Prevue reel Hondo cardboard holder
View-Master® Prevue reel House of Wax mailing envelope
View-Master® Prevue reel It Came from Outer Space mailing envelope
View-Master® Movie Preview Reels were also issued on sets of 14 high quality 35mm 2x2 slides by a company named 3-D Enterprises.
Oregon photographer Rich Dubnow knew in his first year of college that he wouldn’t be a great writer.
“But I was an outstanding, thoroughly enthusiastic photographer,” he said.
That enthusiasm led to a job at the iconic stereoscope company View-Master®.
From 1978 to 1997, Dubnow traveled the world photographing icons from Pope John Paul II to the Muppets, all in stereoscopic 3-D.
Photo courtesy of Gary Dineen
A Milwaukee Bucks 3-D Viewfinder boxset sold for $15 with buy it now. As a 50th anniversary promotion, The Milwaukee Bucks recently gave out 5,000 of these View-Master® knock-offs as a game-night promotion for fans - the oddly-titled "VIEWFINDER". Gary Dineen, the Milwaukee Bucks team photographer, is also quite an avid collector of everything 3-D (but not a big practitioner of 3-D). "Evidently, no one working on this project knew about my 3-D interest," said Dineen, "as I may have been able to contribute some ideas or images, but it's still cool that they did this, converting 2-D images from the archives". This included some of Dineen's photos. "The quality isn't very good, the plastic reel seems to get stuck in the viewer, and seeing the images in focus is nearly impossible with glasses," said Dineen.
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