Missouri
sent out 2,500 3-D black View-Master® viewers
with a reel of quarterback Chase Daniel to Heisman
Trophy voters and other national media.
The View-Master® comes in a box with the
logo of the Missouri Tigers and the words Mizzou’s
Heisman View.
As the season goes along, MU will send out more
disks picturing Daniel’s exploits. Should
another Tiger player, say Jeremy Maclin, move
into Heisman consideration, the school will send
out disks featuring that player as well.
Marketing to Heisman Trophy voters is not new.
Fans may not remember much about Ryan Leaf's 1997
Heisman Trophy campaign, but the gimmick used
to promote its quarterback is considered one of
the most clever. The Washington State sports information
department sent a direct mailing to every Heisman
pollster and other college football writers nationwide,
and inside each envelope was a leaf.
That's it.
No pictures of Leaf in action...no propaganda
about Leaf's stats or top performances...no postcard
with a clever catchphrase.
Leaf finished third in the balloting behind
Michigan's Charles Woodson and Tennessee's Peyton
Manning, but the campaign was considered a success
because of the publicity Leaf and the school received.
It seems college football writers are similarly
impressed with the University of Missouri's tactic.
There
are black and gold versions of the Chase Daniel
View-Master®, each emblazoned with "Mizzou
Football" on the front -- and the images
show Daniel in action.
The Chase Daniel View-Master® is popping
up on Heisman Trophy blogs, news sites and market
research sites. Reaction from pollsters has been
overwhelmingly positive and, of course, Mizzou
fans are dying to get their hands on one.
A majority of college football writers grew up
with the View-Master® as intergral part of
their toy collection. Now, those memories are
being rekindled thanks to an off-the-wall suggestion
in a summer brainstorming session involving the
Mizzou sports information and marketing departments.
Assistant media relations director Dave Reiter
is credited for the idea, although no one took
him seriously at first. "We started talking
about it and thought it'd be pretty cool,"
Chad Moller, Mizzou's assistant athletic director
for media relations, told The Columbia Daily
Tribune.
Moller admitted Daniel didn't need a gimmick
to get attention, but he said, "We've never
gone into a season with a top-five Heisman candidate,
so we felt like it was something worth trying."
Daniel finished fourth in the Heisman balloting
last year.
View-Master®
Stops Production of Custom Travel Reels
Fisher
Price who now owns the View-Master® product
stopped production of all custom travel reels
on Nov. 12, 2008. Mary Ann Sell is writing an
article for an upcoming issue of Stereo World
magazine that will give details about how this
affects tourist locations that did custom runs
of single and three-reel sets for souvenir sales.
The Branson, Missouri three-reel
set pictured at the right was a three-reel blister
pack set custom-produced by the View-Master®
factory but financed by a Missouri 3-D photographer
for souvenir sales at the live country music tourist
location.
The good news is there are several
other companies that manufacter reels in the View-Master®
format that still produce single custom and commercial
reels.
Here is a list of several among
thousands of companies that used View-Master®
factory produced reels to promote their product
or services in the past.
3-D Golf (A Guide to Swing Analysis-12 page
book with 5-reels featuring Nicklus, Snead,
Trevino, Colbert and Green)
A Gustavsberg Upsala-Ekeby Badrum I Farg (Swedish
Bathrooms)
ACME Beer
Act III - Act III Advertising set with viewer
and 1 reel, special book and custom box. Set
will be tied with string and original tag as
distibuted by the theater. Book title is "Theatre
Architecture and Auditorium Design."
Aero Mayflower Moving Vans
Albany Felt (Reels #1, 2 and 3)
Allibert (Bathroom cupboards 1965)
Alma Paint and Varnish
Alsco Aluminum Products
American Visionary Art Museum (One reel with
specially designed viewer)
Anchor Post Fences
Andersen Library, R.C. Davenport Inc., Building
Blocks of Molecular Structure
Anheuser-Busch
Ansul Partners in Profit (Fire Extinguisher
Franchises)
Armour Breaded Frosted Meats
Armour Precision Cut Steaks
Articrest Plastics
AVIA (Athletic Shoes)
Babee-Tenda Play Crib
Babee-Tenda Stroller-Walker
Baby Butler
Bacigro® Antibiotic Pellets
Baker Hotel
Barbie® (1960 - Special seven image reel
showing early 1960's Barbie® outfits and
gift sets. Reel is secured inside a Model E
viewer with a cord attached to the bottom of
the viewer, which once was attached to a Barbie®
store display. Only four viewer and reel sets
are known to exist.)
Image 1 - Resort Set, Winter Holiday, Picnic
Set
Image 2 - Evening Splendor, Solo in the Spotlight,
Enchanted Evening
Image 3 - Cruise Stripes, Party Set, Cotton
Casual
Image 4 - Busy Gal, Suburban Shopper, Apple
Print Sheath
Image 5 - Barbie-Q, Mix 'n' Match Set, Sweater
Girl
Image 6 - Commuter, Trousseau Set, Peachy Fleecy
Coat
Image 7 - Plantation Belle, Friday Nite Date,
Nighty Negligee
Barrett Dublecote Multi-Shingles
Bastian Blessing
Bausch & Lomb
Beauti-Vue Bamboo Products
Beautycraft Custom Kitchens
Beech Aircraft
Belmar Shades
Bendix Duomatic
Bendix Dryer
Bendix Kitchen Appliances and Duomatic
Bendix Refrigerators
Bentley (Office Carpeting from DuPont Antron)
Berkey Custom Built Leather Furniture
Berko Glass Radiant Heat
Bernina 2 F Gegauf Ag Steckborn (Sewing Machines)
Betty Crocker Package Cake & Pie Mixes
Birthday Cake Designs A-G
Boeing (Superjet interiors for Boeing Jets
707, 727 and 737)
Bonair Zap Inflatable Boats (Two reels)
Boomtonware Christmas Promotion
Brammer Manufacturing Company (Living kitchens
in birch)
Brammer New Conveniences
Brassiere Reel (Untitled reel with images
of ladies modelling bras)
Bright White and Bubble Free (Belgium issue
- 9 reels, Lundia Archives, Lundia Library in
Home, Inaltera Paint, Inaltera Plastique, Inalters
Velours, System Abstracta #3, System Abstracta
#4, Ceramica Orchidea, Jotul for Moderne Oppvarmning)
Brown Shoe Company
Brunswick
Buick (1960)
Build Modern Kitchen Cabinets with Economical
Plywood (Kitchen interiors)
Burroughs Storm Windows
Candulor Mold-Types
Catepillar (4-reels)
Centre National D'Information Et D'Expansion
Des Jus De Fruits Et De Legumes (Healthy Food)
Ceratile Custom Design
Ceramica Gardenia (Bathroom Views of Ceramic
Tiles with pretty models)
Ceramica Orchidea (European home interiors)
Cessna Model 170
Cessna 1953 1954
Chevrolet 1953 Store Wide Display Service
Christmas Club Corporation
Chrysler Six Ways Newer...Better
Chigaco Temple, Dr. C. R. Goff, Pastor, The
World's Tallest Church
City Place (NYC Hotel interior and exterior)
Clay Seed of Kentucky Tobacco
CNA Insurance Group Max C-SR Division
CNA Insurance The Now Market C-SR Division
Coca-Cola Bottling Sales (13-reel set showing
display of Coke products) Coca-Cola (Three reel
set)
Cohama Fabrics Bridesmaid and Formal Wear
Colgate (Restoring Decayed Teeth)
Colgate Plus MFP Toothpaste (Six reels, Reel
six. Tuffy Tooth)
Coleman Oil Heaters
Commision des Ardoilieres D'Angers (Black
stonework in homes and galleries)
Computer Images Systems (Stereo reading aids)
Cool Ray Aluminum Awnings
Cool Ray Aluminum Siding
Cool Ray Awnings Company
Cook Color Cabinet-Cook Paint
Cosco
Covington Fabrics
CR121 (Swiss Alro Grocery Store)
Curity Products
Curries Cakes
Curtiss Candy Company
DeVoe Paint-O-Rama Rack
Diamond Laboratories (Scenes of Dermatological
Pathology of Animals)
Diamond T Trucks (Various features of Standard
Oil Trucks, two reels)
Dienestrol Cream in Atrophic Vaginitis
Dreft Detergent (The reel has seven different
color scenes that promote using Dreft to clean
Cream separators and other Dairy Farm equipment.
A couple of the scenes have a "farm girl"
in shorts as almost a pin-up type enticement.
Another shows a man in a white lab coat looking
into a microscope with a background showing
microscope views of how Dreft reduces bacteria.)
Dual Craft Cookware
Duratile
East Side Mario's (NYC restaurant dessert
menu)
Easterling Sterling Silver
Ebti Behangviewer Kollektie (1971)
Edsel (Ford Motor Company Automobile, five
reels)
Elements of Nucleic Acid Structure, The Andersen
Library, R.C. Davneport Inc. Edition No. 1
Elgin National Watch Company (Spring 1967
showing advertising planned by the watch company.)
Embassy Suites
Eska Protein Wave
Eterna Since 1856 (Watch company)
Etfi Behandviewer Kollectie 1971 (Dutch, showing
fancy European Interiors)
Fairbanks Morse Water Softeners
Fantasia (Plastic chairs)
Fir-Tex for Beautiful Walls and Ceilings
Flavor Seal Stainless Steel
Flower Arrangements (Artificial)
Forest City Trading Group Award of Excellence
1985
Friendly Shoes (The scenes are staged sets
of women engaged in various recreational type
activities. Each set has a small sign that says
"Clothes by Mary Lewis or Jane Engel and
Shoes by Friendly". The scenes are meant
to be golfing, tennis, train travel, shipboard
travel, sightseeing and one including a woody
car.)
GAF Corporation-One Billion View-Master®
Reels Commemorative Reel 1938-1978. (Reel is
white with a gold foil center. Images show various
packet highlights.)
Gallo Arbors
Ganzt Steak House
General Mills (Fall Harvest 1952, New Packages,
Contest Shopper Stoppers, Extravaganza 1953)
General Motors (Views of Opel vehicles, two
reels)
Georgia-Pacific Textured Paneling
Gleamlight Jewelry (Four reels with Model
E Viewer with Gleamlight sticker in Model E
box)
Greater Columbus Convention Center (Construction
update)
Green Acres Sorgham
Hand Decorated Bamboo Products, Beauti-Vue
Products Co., Chicago (Bamboo curtains and room
separator in homes)
Hanes Hosiery
Harrision Hot Springs
Hastings Alumitile
Helipot
Hellcrafters Television (1951)
Hillman (Automobile, two reels)
Hoffman Easy Vision Televisions
Holland America Line Panama Canal Cruises
One and Two
Holland America Line MS Noordam Eastern Caribbean
Cruise
Homart Harmony House Steel Wall Tile
Hummer HumVee (Model L Viewer with two reels
of "flat" images in a special box)
Hudson Poultry Equipment
Hufcor Laminated Folding Doors
Image One Studios (Two reels. Advertising for
a commercial photographer)
IMAX Sony Large Films In Development (1996-Only
1,000 were produced for their Spain Convention)
Inaltera Pepier Peint (Wall paper) (17 reels)
Inaltera Revetement Mural (Wall paper)
Insulite Siding (Scenes of homes and buildings
sided with Insulite. Each photo has a red banner
across the bottom that says INSULITE SIDING.)
ITW High Cone Plastic Beverage Ring Carriers
(Non-stereo reel with Model L Viewer in 15"x4
1/2" box and promotional literature)
Ivory Soap Part One (Three of the scenes are
of women, including one bubble bath shot, and
three are of babies. The seventh is an "It
Floats" type generic ad.)
IV Europe 150 (Miniature refrigerators)
J.V. Brand Shirts
Jell-O Brand Puddings - (Two special reels
produced by General Foods. Reel #1
Jell-O presents "The 7 Ancient Wonders
of the World." Reel #2 is Jell-O presents
"NASA's Apollo Moon Landing 1969.")
Jotful For Moderene Oppvarmning (Fireplace
Heaters)
Kal Kan Pet Foods Walt Disney World Dealer
/ Consumer Contest 1971 (non-stereoscopic).
Great views of the prizes, including various
View-Master sets; Bill Burrud of Animal World;
covers of Look and Life and Kal Kan Pet Food
displays "for profit & prizes".
Comes with tan viewer with a sticker on it that
reads "Roar ahead with Kal Kan-1972".
Given to Kal Kan salespeople or to grocery stores
to entice them to sell Kal Kan. The reel shows
prizes consumers can win, dealer prizes, shows
Kal Kan store display, Kal Kan magazine and
tv ads. Reel reads "Kal Kan Pet Foods Preview,
Walt Disney World Dealer/Consumer Contest, non-stereoscopic"
Medeco Indio Triele Woning Bouw (Dutch apartment
building and grounds)
Medico Pipes Displays
Mengel Cartons
J. Milhening Inc. (Views of gold rings. Reel
one and two are women's rings and the reel three
is men's rings. Reel One and Two are titled
R.H.R., Reel three is titled Gents.)
Milwaukee Office Chairs (Seven reels)
Miss Beautyrest
Monarch Products Corporation
Motorola Cruisin! See What You've Been Missing
(Five non-stereo reels)
Motorola Television (Proof reel)
Muntz TV (New Muntz TV 1953)
Nash Cars (4-reels and special Model "C"
viewer w/Nash decal in a special box)
National Distillers Products
National Geographic (Four reels)
National Stereoscopic Association
Nestle's (Juicy Juice)
NO/FY Aarkimede princip (Boats and balloons
demonstrate Archimedes principle of raising
sunken ships)
NO/FY Frikton (Slipping and sliding people
demonstrating principle of friction)
Nobility Plate Hollowware Pieces
Nomad-A high volume profit sales story (Reel
promoting the View-Master® mono camera)
Nova Wall Units
Nova-Vita Windows
Oldsmobile 1985 Ninety-Eight Regency Promotional
Set. The set consists of a red 3-D viewer, three
reels and insert card in a special black box
with silver text. Text reads Oldsmobile A Whole
New Dimension. Reel One. A New Dimension in
Manufacturing and Quality. Reel Two. A New Dimension
in Technology and Road Management. Reel Three.
A New Dimension in Luxury.
Omnipage 5.0 (Software company. Set includes
Blue Model L viewer and one reel in a black
box)
Opel Automatic (Opel in traffic)
Opel GT (Close up shots of front, back and
interior w/pretty model opening door)
Opel Kadett (Sedan)
Pacific Development, Inc. (Shows advantages
brought by Lloyd District and Oregon Square.
Set includes white box, blue model L viewer
and two reels)
Pacific Body Builders
Packard Motor Company
Pam-Am, First with the 747
Pasta House Company (Dessert Menu)
Payne Furnaces Company
Pennywise Plastics
Philishave (Phillips Norelco Shaver)
Pin-Up Bikinis from the French Riviera
Pittsburgh Paints
Planter's Peanuts - Planter's Helps Build
Nut Sections Reel shows retailers how to display
Plantersproducts in a grocery store setting.
A large "Mr. Peanut" store display
is pictured in 3-D.
Plastic Lume Flo-Fold #2 (Vertical blinds)
Pomona "Space Rite" Tile (Six reels)
Port of Portland
Portland Oregon Art Museum "Imperial
Tombs of China" Exhibit
Postoperative Use of Triple Sulfa Cream
Pratt Institute (GAF Corp. The class of 1979
from The Pratt Institute, which is apparently
around Brooklyn, made their yearbook with a
small booklet and Viewmaster reels. Their theme
was, "The Partys Over". The booklet
reads like any other yearbook, but is about
the size of a viewmaster packet booklet and
shows individual pictures of the students, as
well as the pictures taken during classes, pictures
of the campus, faculty and of course the big
party at the end. There are 9 Viewmaster reels.
1. President Pratt and the campus
2. Engineering Department
3. Fashion, Dance, Theatre Department
4. Film and Photography Department
5. Painting and Sculpting Department
6. Communication and Printmaking Department
7. Ceramics and Industrial Design Department
8. Architecture and Environmental and Interior
Design
9. Directors and Deans
Container is a Viewmaster canister with a picture
of a record album being played on top, a GAF
viewer, a balloon that says "The Partys
Over" which is affixed to the yearbook
booklet with a Pratt Institute gold sea and
a GAF reel canister for the reels that says
"Alka Seltzer" on top.
Princess Tru-Tone China (Four reels)
Quality Bakers (The reel has seven color scenes
actually promoting the benefits of Quality Baker's
displays. The reel features "Pretty Pat."
I don't know if Pretty Pat was an advertising
campaign or just a bit of cheesecake for this
reel, but one scene looks like it shows a stand-up
of her next to a display.)
Quaker Assured Comfort 1954 Gas Heaters
R.E.M. (Rock Band Promotional Kit. Includes
one black Model L with black advance knob with
R.E.M. decal, one black and white sepia-toned
reel in a 6" x 3 1/4" x 3 3/4"
silver top black bottom box with graphics and
plastic window. Includes CD titled "New
Adventures in HiFi")
Rain Jet (Two reels) Fountains by Rain Jet.
Stunning fountains of water of all shapes and
heights photographed at night time with different
colored lights, almost as good as fireworks!
Rainier Beer's New Cartoon Cans Display
Ra-Tox and Fasionfold Doors
Reel 3-D News
Reflexite Signs
Regina Kitchen Designs
Rekord 4-Door (Rekord car)
Research Laboratories Deep Rock Oil Company
Restonic Mattresses
Ripplewood
Ritz Bits (Nacho & Pizza)
Roche Cliniscope Roniacol
Roche Cliniscope Ilidar
Rolba Zamboni, Zurich (Ice making machine
at work)
Ron-Del Inc.
Ronson Lights
Rway Sheboygan Wisconsin (Dining Room Furniture,
three reels)
S.A.S. Institute Inc.
S.A.S. Tieffe Sesto S. Giovanni Porte E Cabine
Per Ascendor (Elevator Doors)
SDSC (San Diego Supercomputer Center, five
reels of science research images 1992-1995)
Sara Lee Homestyle Cakes
Scenic Pre-Views Wallpaper (Four reels)
Scott Stay Clean Test Chevron Gas with F-310
Sea-Swirl Decorative Plywood
Seagram's
Sears Twin-door Coldspot Refrigerators
Seven-Up (Twenty reels)
Shenandoah Caverns
Siemens Panel Boards (One reel and red viewer
with Siemens sticker)
Simmons-Scope shows Beautyrest with F.A.C.
It shows a person laying on a mattress, inner
coils, guarantee, comfort and others. Non-stereo
as you have to look at it with your right eye
to see the right image then you have to turn
it upside down to see the other half.
Simplex Jenny (Two machinery reels)
Simplex Remotrol (Two machinery reels)
Small Tube Products Inc.
Smart Button II The Game
Specular Infini-D (Macintosh 3D Graphics Tool.
Set includes red model L viewer with the name
Specular on viewer and one reel)
St. Regis Paper Company, Jacksonville (Three
reels)
Standard Duplicating Machines
Standard Oil (Atlas Tires reels one through
five)
Stark Nurseries (1949 Four reels featuring
apple, peach, plum, cherry and other trees in
various stages of growth at Stark Nurseries
Fine Fruit Trees in Louisiana, Missouri. Reel
C has scenes that show either of ripe fruit
or of attractive women showing a fruit tree.
The fruit pics include apples and peaches. The
varieties mentioned in the printed captions
are Stark Golden Delicious, Starking, Jonared
Double Red Jonathan, Hal Berta Giant (peach),
Scarlet Staymared, Golden
Delicious Stark Redgold Starking, and Stark
Hardy Dwarf Golden Delicious.)
Steiners Cabinets (The reel has seven color
scenes actually promoting the benefits of Steiner
Streamliner towels. Steiner Streamliner Cloth
Cabinet is actually one of those metal cabinets
that has the roll of cloth towel in it, the
kind you used to see in public lavatories. The
scenes actually show the benefits of the towels,
the washing/sterilizing process and even the
deliery of bundles of towels. There is one scene
that shows the different locations where the
towels are used. The locations include Marshall
Fields, Empire State Building, Geneva Steel,
Armour, Walker Bank, No. 1 La Salle Street,
Merchandise Mart and schools.)
Stemens Sentron Panelboards
Stereo Reading Aids Demonstration Reel
Stitzel Weller Distillery
Sunkist Oranges
Suntile (Four reels)
Sunworthy Full Wall Murals by Canadian Wallpaper
Manufacturers Ltd. (Home interiors with wallpaper
murals)
Super Steelers (Benefit reel for Press Old
Newsboys Children's Hospital Fund of Pittsburgh-1,000
produced)
Scweizer Woche (German language prizes. One
reel with gold foil center.)
The Bon Spokane, WA (Desserts including sundaes,
custard, cakes and brownies)
Thermadore Bilt-In Electric Units (Six reels)
Thermo-Rite Glass Fireplace Front
Tide Detergent (In special tiny Tide Anniversary
Box)
Toro Mowers
Towne Products Serving Pieces
Transvision Television Inc.
Tribune Entertainment (Four non-stereo reels
featuring Geraldo, Joan Rivers, Soul Train,
and Monsters w/Blue Model L Viewer and nice
booklet in a special box that comes inside another
box that folds out into a giant View-Master®
reel.)
Tupperware Hostess Gifts
Typical Weather Seal Installations (Three
reels)
Un Vol En Planeur (Hang Gliding)
United States Plywood Corporation (Nakora
and Samara Wood Paneling, Surfwood-Sea Swirl
Surfplank)
Unitron Woven Wood Products
Universal Gas Ranges
Unox Soup (1983, Dutch. Images shows soup
and prizes to be earned with premiums)
U.S. Gypsum Acoustical Tile
U.S. Royal Lifewall Blowout Prevention (Tires)
USCO Graphics (Software company)
V-8 Cocktail Juice Snacktime Display Unit
(June 1955)
Van Der Meer Furniture
Van Camp Sea Food
Vancouver The City (Three reels showing off
the city as a place attractive for conventions
and meetings)
Victor Sewing Machines
View-Master® Sample Reel BC-1 (Samples
from Empire Brush Products demonstrated by a
lovely model)
View-Master® Tru-Vue Collector's Association
Vikon Tile
Virginia's Memorial Park
Virtue Chrome Dinettes
VitaCraft, Kansas City, Missouri, Sold through
Bonded Distributors Only (Cookware)
Weber Showcase & Fixture Company Inc.
Western Optical Supply (Preview viewer with
twenty-one reels to illustrate sunglasses tint.
Viewer uses halogen bulbs)
Westinghouse Electric Corporation
Westmoreland Solid Silver
Westport China
White Stag Sportswear
William Whitehurt's Photography (Photographer's
portfolio)
Winchester Power Point Bullets (Winchester
viewer and cardboard POP display)
Wynoil's Vapor Action Dee-Gumm
Wyoming Hereford Ranch (Views of seven prize
bulls for sale Sept. 30, 1953)
Wyoming Hereford Ranch Heifers (1953)
Yankee Magazine (Fall foilage of New England
with labeled viewer)
Youngstown Kitchens (Three reels including
Decorating #1, Decorating #2, and #3 Steel Kitchens
in Go Together Colors)
Your Product Comes to Life CD-1 (The first
reel is titled "Your Product Comes To Life".
It is CD-1. The reel has seven color examples
of advertising campaigns using View-Master Reels.
The scenes include Steiner Towels, Ivory Soap,
Plastic Cement, Lucky Lager Beer, Electro Lux
and Wyeth's Syringe.)
Your Product Comes to Life CD-2 (The second
reel is titled "Your product Has Depth
and Color". It is CD-2. This reel includes
ads from B.P. John's Furniture, Jayvee Brand
Women's Clothes, Quality Bakers, Dreft Soap
powder, the Red Cross Palmer Quilted Mattress,
Clothes by Jane Engel and Shoes By Friendly.)
Zio's Italian Kitchen (Two reels-Kid's Menu
#1 & Dessert Menu #2)
How
to Play the Left 4 Dead Videogame in 3-D without
buying expensive glasses
Left
4 Dead was the game of choice for demoing 3-D
technology at CES this year, but you don't need
any expensive glasses or new technology to play
the game in 3-D...although getting the effect
may take some doing.
You'll need to be running either Vista or XP,
you'll need an Nvidia 8XXX series or higher, you'll
need a pair of those nifty 3-D glasses from the
Super Bowl promotions and lastly you'll need a
copy of the Left 4 Dead videogame. The rest you
can find online.
Listed below is what you'll need to do, as well
as what drivers you'll need, to get the desired
3-D effect.
You will need to install some Nvidia drivers
first.
The
program schedule at the 3-D Center of Art and
Photography in Portland, Oregon is now more regularized.
The center will be opening either a new gallery
exhibition or a new Stereo Theatre show each first
Thursday.
In the Gallery History of the Stereo Card
Opens First Thursday, March 5
March 5 - May 3, 2009
A selection of vintage images from stereo cards
made into large anaglyph
prints.
In the Stereo Theatre Unseen Ellis Island
Continuing through March 29, 2009
3-D digital show juxtaposing vintage and contemporary
images of Ellis Island. The fascinating and sometimes
disturbing history of Ellis Island has become
well-known in the past few decades. From 1900
to 1954, the main U.S. immigration processing
center was the point of entry for more than 12
million new Americans; mostly poor, nervous and
suffering the consequences of an arduous sea voyage
in deplorable conditions. Unknown to most is that
the activities of Ellis Island were documented
in 3-D and printed as a collection of stereocards.
Unseen Ellis Island combines these rare
images with a new series of 3-D photographs by
Sheldon Aronowitz and Gary Schacker who, after
years of red tape, were allowed access to Islands
2 and 3 which have never been restored (public
visitors to Ellis Island today see the grandly
renovated Island 1).
Originally presented as a stereo slide show,
many hours of work by 3-D Center Board members
now allows Unseen Ellis Island to be
viewed as a 15 minute digital presentation with
music.
1 Brain + 2 Eyes = 3-D March 12 through September 6, the
3-D Center has been inviited by the Oregon Historical
Society in downtown Portland, Oregon, to produce
an exhibition on the history of stereoscopy, 1838
to Present. 1 Brain + 2 Eyes = 3-D will
feature hundreds of objects from the 3-D Center’s
collection and private lenders, the exhibition
will be organized in sections including early
stereo and the golden age of the stereo card,
View-Master®, 3-D Cinema, the Realist era,
aerial, scientific and contemporary.
Visit www.ohs.org for more information.
The 3-D Center of Art and Photography is located
at 1928 NW Lovejoy in Portland, Oregon. Call (503)
227-6667.
The 3-D Center of Art and Photography has regular
monthly Stereo Theatre and 3-D Art Exhibitions.
Open Thursday - Saturday, 11 a.m. to 5 p.m. and
Sunday from 1 to 5 p.m. First Thursday (Free),
6 to 9 p.m. Admission for adults (over 15) is
$5.
Stereoscopic
Displays and Applications Conference Wraps
Andrew
Woods reports on some of the activities held during
the 2009 Stereoscopic Displays and Applications
Conference, held Jan. 19 through 20 in San Jose,
California.
"Thanks to everyone who participated in
the 20th anniversary SD&A conference,"
said Woods. "It was another standout event
and there are many highlights which could be talked
about at length! Highlights for me include: the
two hour 3-D Theatre, the exhibition of almost
two dozen large framed prints from the book "In
Your Face 3-D" and book signing by the author
David Klutho, the two discussion forums on 3-D
Gaming and 3-D standards, the all in polarised
3-D presentation by Ron Labbe about "publishing
stereoscopic images", the keynote presentation
by Lenny Lipton, the demonstration session with
almost 30 stereoscopic displays on show (including
at least one new release exclusive), plus much
more."
Despite a broader reduction in attendance at
other conferences, this year's SD&A conference
managed a healthy increase in attendance of about
20 percent. "I'd say the buzz in the halls
about stereoscopic 3-D had increased by an even
bigger amount," said Woods.
The SD&A
Web site will gradually be updated with a
range of information about the 2009 conference.
A large range of photos taken at SD&A 2009
have been placed on the Web.
SD&A 3D Theatre Winners
This was again the highest attended session of
the conference with estimates of up to 250 people
attending. The crowd was buzzing after the show
talking about the great 3-D content that they'd
seen. This year, two judges in the audience to
choose best of show prizes. This year the judges
were Dr Samuel Zhou from IMAX and Lawrence Kaufman,
President of the National Stereoscopic Association.
The winners were:
SD&A 2009 Best of Show Live Action:
"Fireworks Symphony", Takashi Sekitani
SD&A 2009 Best of Show CGI:
"Scalable City", Sheldon Brown, The
Experimental Game Lab, CRCA, UCSD.
The prizes are specially autographed copies of
the new 3-D book "In Your Face 3-D"
by Sports Illustrated photographer David Klutho
and 3-D artist Ron Labbe.
The purpose of this session is to showcase the
great range of 3-D content being produced around
the world and we certainly achieved that goal
this year. All of the content shown at this year's
session will eventually be listed on the conference
Web site.
More SD&A Winners
Two further prizes were offered at the SD&A
conference for "The Best Use of Stereo in
a Presentation" and they were given to:
Ron Labbe, for his historical presentation, Publishing
stereoscopic images.
Justus Ilgner, MD of the Univ. Hospital in Aachen,
Germany for a very realistic (and gigantic, holodeck-esque
stereoscopic) projection of inner-ear surgery
in his From bench to bedside: stereoscopic
imaging in experimental and clinical otology.
The prizes were autographed copies of the new
book Inventing the Movies by Scott Kirsner
kindly donated by the author.
Bassett
and Gruber View-Master® 3-D Dissection Slides
Enter the Computer Age
The first time Paul Brown saw the Bassett series
of human anatomy slides, it was on a View-Master®.
Photographed 50 years ago, the quality has still
not been surpassed.
Brown, an endodontist (they do root canals),
decided to bring what he calls "the most
beautiful layered dissection ever done" into
the computer age. Seven years later, eHuman.com
went live in January. The iPhone application should
be running by March.
"It's analogous to having an atlas of the
Earth on your computer," says Brown, 66,
who lives in Portola Valley and is a consulting
associate professor at the Stanford University
School of Medicine.
In time, Brown plans to upgrade his anatomy atlas
into the Body Explorer, in interactive 3-D stereo
form. "It's a Google Earth for the human
body," he says excitedly just before carrying
a handful of cadaver hands out to be scanned.
"Let's say your physician tells you that
one of the bones in your wrist is cracked,"
he says. "You can bring it up electronically
and look at it. You can identify all the bones,
ligaments and tendons. This has never been done
before."
Headquarters for eHuman, an anatomy imaging software
company Brown co-founded in 2000 with a grant
from the National Institutes of Health, are in
a downstairs office across from the old Stanford
Barn. He already has invested 11 years in the
Body Explorer, an ambition that may be too farsighted.
"None of the funding organizations build
libraries," he says. "They organize
them and distribute them but don't build them,
and that's what I'm trying to do."
The fixation started when Brown discovered the
Bassett slides - 1,547 images on 221 circular
reels in 24 volumes - in a storage room in the
anatomy department. He took this as a personal
affront.
"It's the most spectacular dissection ever
done, and it just seemed like a crime that it
wasn't used," he says.
The collection had been donated to Stanford by
the family of David Bassett, who had taught anatomy
there. Bassett developed the project with William
Gruber, the man who invented the View-Master®,
a hand-held device for viewing stereo slides.
Gruber spent 17 years on the Stereoscopic
Atlas of Human Anatomy, published in 1962.
The collection now belongs to the Lane Medical
Library. In November, the Bassett slides were
put online and can be visited free at www.lane.stanford.edu/bassett.
The images and diagrams and legends are there,
but you don't get all the enhancements available
at eHuman for a fee.
"Unless you look at them with a textbook
or an anatomist," Brown says, "you don't
know what you're looking at."
It took five technicians working under Brown's
supervision a full year to create Photoshop masks
to connect each image to its annotation, and that
was just for the first 390 slides, which Bassett
designated as the Medical School Edition.
The immediate application is for students, who
can use their computer in place of a cadaver.
Before going on shift in their hospital residencies,
they can look up any piece of anatomy. Then, using
the cursor, they can roll over the image and click
on a muscle or vessel. A label will give the correct
medical terminology, and a voice will pronounce
it properly.
"I would hear professors complaining that
students can't remember their anatomy," Brown
says. "This allows them to review their anatomy
before they go on their rounds."
Anyone can access the eHuman Bassett Dissection
by paying $14.99 a month or $99.99 a year. Brown
would prefer not to charge at all, but it is the
only reliable source of funding to keep the project
going. The remaining 1,157 images, applicable
to specialists, may be out within a year, if the
iPhone app clicks. Later, when the Body Explorer
comes online, it will be easier to read than an
X-ray on a light table, he predicts.
"You can take a voyage inside your head,"
he says, "or travel up and down your colon,
if you want."
William B. Gruber (right) and the stereo
camera rig.
While researching the article above,
Bassett and Gruber View-Master® 3-D Dissection
Slides Enter the Computer Age, we wondered
if there were more stereoscopic medical atlases
available. Below is a list of several medical
references using stereoscopic images we found
from the past.
A Stereoscopic Atlas
of Plastic Surgery of the Face, Head and Neck In 1919, the British Journal of Surgery
published an article titled, A Stereoscopic
Atlas of Plastic Surgery of the Face, Head, and
Neck: with case reports. By Joseph C. Beck,
M.D., F.A.C.S.; and Ira Frank, M.D., F.A.C.S.
1919. London: Henry Kimpton. 35s. net, with stereoscope.
Stereoscopic Atlas of Macular Diseases:
Diagnosis and Treatment The two volume set Stereoscopic Atlas
of Macular Diseases: Diagnosis and Treatment
by J. Donald M. Gass includes 15 View-Master®
reels with it. The images give you an up-close
look at some things that can go wrong with your
eyes.
Hardcover: 1,061 pages
Publisher: Mosby; 4 edition (Jan. 15, 1997)
Language: English
ISBN-10: 0815134169
ISBN-13: 978-0815134169
Dimensions: 12.2 x 9.4 x 4.7 inches
The Stereoscopic Atlas of Ophthalmology The
Stereoscopic Atlas of Ophthalmology provides
a unique opportunity to visualize online the eye
in its normal and pathological status from another
dimension. The fine structures of the eye modify
their spatial relations if pathologically altered.
tereoscopical visualization of these changes
enhances our comprehension of eye disorders. Therefore,
ophthalmologists, medical students and all people
interested in medical science could obtain additional
support in understanding clinical tasks in ophthalmology.
Neuroanatomy: 3-D-Stereoscopic Atlas
of the Human Brain Neuroanatomy: 3-D-Stereoscopic
Atlas of the Human Brain (with CD-ROM) (Hardcover)
by Martin C. Hirsch (Author), Thomas Kramer (Author),
C. Zinecker (Assistant), B. Harder (Assistant),
T. Hagemann (Assistant), C. Krasowski (Assistant),
C. Schäfer (Assistant), M. Turtiainen (Assistant),
M. Gauer (Assistant).
Although the books titled indicates it used stereoscopic
images, the CD-ROM included with the book actually
contains rotatable 3-D models instead of stereo
pairs.
A "War Views" stereoview
photo (No. 2678) titled, "Adams Express Office,
Varina Landing, James River, Va." sold for
$338.33 with seven bids. The Adams Express Office
was a competitor of Wells, Fargo & Co., and
was the paymaster for the Union Army during the
Civil War. Publisher is E. & H. T. Anthony
out of New York City. The card is on orange stock
and is blind stamped in the lower left corner
of right half image.
A Sioux Cheifs at Stand Rock stereoview
sold for $697.53 with 14 bids.
This stereoview is by well known
western photographer F. J. Haynes, the official
photographer of the Northern Pacific Railroad.
The publisher's line notes that Haynes is from
Fargo, D. T. (Dakota Territory). The card is on
a yellow mount. A card similar to this previously
sold for $1,320.
A Stereo Graflex stereo camera sold for $943
with 25 bids. This is a vintage Stereo Graflex
5 X 7, large format camera. The camera is missing
the lenses and the lens board. Otherwise the camera
appears to be complete and in working condition.
The leather covering is mostly separated on the
film door. Otherwise the camera is in good shape.
A copy of Volume 7 of the Stereoscopic Atlas
of Human Anatomy sold for $31 with two bids. This
is part of the massive medical text featuring
View-Master® reels produced in 1962 with color
photographs by William B. Gruber. It is Copyright
1962 and published by Sawyer's Inc Portland, Oregon.
A Stereoscopic Atlas of Human Anatomy Section
VII The Lower Extremity by David L Bassett,
M.D (Associate Professor of Anatomy Stanford University,
CA) with the cover marked 175-185 indicating that
it contains the 10 View-Master® stereoscopic
reels.
The book and View-Master® slides are in
very good condition. The slides are excellent.
The slides are not for the squeamish. They show
graphic detail of the insides of the pelvis. The
book contains a labeled drawing of the body part
and a number referencing the corresponding viewmaster
slide and image showing the dissected parts. It
was intended as a medical teaching aid and study
guide for human dissection.
The line drawings in the book are actually tracings
of the slides and include labels for each of the
parts. The book indicates that the slides in the
pelvis section depict a single subject (where
possible) as to provide continuity between slides.
Veins were filled with blue latex. Arteries were
left with their original color.
Missouri
sent out 2,500 3-D black View-Master® viewers
with a reel of quarterback Chase Daniel to Heisman
Trophy voters and other national media.
There
are black and gold versions of the Chase Daniel
View-Master®, each emblazoned with "Mizzou
Football" on the front -- and the images
show Daniel in action.
Fisher
Price who now owns the View-Master® product
stopped production of all custom travel reels
on Nov. 12, 2008. Mary Ann Sell is writing an
article for an upcoming issue of Stereo World
magazine that will give details about how this
affects tourist locations that did custom runs
of single and three-reel sets for souvenir sales.
Crest
Whitestrips jumps on the 3-D Super Bowl bandwagon
with a fun and sexy site called Kiss Me in 3-D.
Left
4 Dead was the game of choice for demoing 3-D
technology at CES this year, but you don't need
any expensive glasses or new technology to play
the game in 3-D...although getting the effect
may take some doing.
The
program schedule at the 3-D Center of Art and
Photography in Portland, Oregon is now more regularized.
The center will be opening either a new gallery
exhibition or a new Stereo Theatre show each first
Thursday. 
Andrew
Woods reports on some of the activities held during
the 2009 Stereoscopic Displays and Applications
Conference, held Jan. 19 through 20 in San Jose,
California.
