Many of the world’s best-known companies have made Image3D products the centerpiece of highly effective marketing campaigns, including Disney, Anheuser-Busch, Holland America, Daimler Chrysler, Sony, Caterpillar, NBC, Reebok, Ernst & Young, Yahoo!, Pfizer, The Gap and Lucasfilm.
Here is a partial checklist of known custom 3-D reels produced by Image3D.
Access Creating Experiences
There is no numbering system for Image3D reels.
Celebrations 3-D Program
Prices are based on total number of sets. For example: Nine sets will be the total of the first set at $79.95 plus eight additional sets at $20 each for a total of $239.95. Payment is to be made by credit card or money order made out to Image3D.
The sets come with a custom reel, an Image3D viewer and a white glossy box. Image3D is the only company that is able to offer such an affordable package for individuals and professional photographers. Each frame has the sizzle of 3-D with the addition of a 3-D caption in front of the image. According to Lynne Massie of Image3D, "This program is catching on rapidly and we are very excited about the possibilities. Photographers receive a special discount allowing them to offer it to their clients, also at affordable prices."
The center of the reel can have two lines of text with 20 characters per line. Let Image3D know the special occasion such as a birthday, anniversary, wedding, etc. and they will insert an appropriate graphic. 3-D captions on the images, up to 35 characters, are included free of charge. Captions must be submitted in a Mircosoft Word document referencing the appropriate frame.
Digital images are required. If you do not have images that were taken originally with a digital camera, a high-resolution scan can be made and sent to Image3D. Viewers will be Image3D brand viewers in red or black.
Orders ship 10 days after receipt of order, payment and photographs. Day 1 will start when all three have been received by Image3D.
Image3D is located at 20265 S. Lower Highland Road in Beavercreek, Oregon.
See an artificial depth version of the Speed Racer lenticular 3-D movie poster here. Note: You must have Quicktime installed to see the poster in action.
When it is released on August 19, Disney's Hannah Montana and Miley Cyrus: Best of Both Worlds Concert Tour will become the first high-definition Blu-ray release that can be viewed in 3-D.
The company said that viewers will be able to watch in either 2-D or 3-D modes, but it offered few specifics. Presumably special glasses will be required, but the company did not indicate whether they will be included in the Blu-ray package.
Disney also said that the Blu-ray disk will include a documentary, The Ultimate Personal Tour, featuring Cyrus and The Jonas Brothers, but it was not clear whether the documentary and other extras on the disk will also be viewable in 3-D.
Walt Disney has announced that Disney and Pixar will make eight new 3-D animated films in the next four years.
With the exception of Wall*E, a robot love story and the hand drawn Princess and the Frog, all the movies will be in digital 3-D the studio said. All the 3-D films will also be available in a 2-D format.
"We're excited to be pushing the boundaries of 3-D and computer technology to tell our stories in the best possible way," said John Lasseter, chief creative officer for Walt Disney and Pixar Animation Studios." At the same time, we're drawing on our past to emphasize memorable characters, original edge-of-your-seat stories and believable worlds."
The first digital 3-D movie to be released is Bolt the story of a dog of the same name that believes he has superhero powers. John Travolta is the voice of Bolt and the popular singer/actress Miley Cyrus is the voice of Bolt's owner Penny in the film, which opens on November 26.
Toy Story and Toy Story 2 will be re-released in digital 3-D on Oct. 2, 2009 and Feb. 12, 2010 respectively, while Toy Story 3 will be in theaters on June 18, 2010. The original cast from the previous Toy Story films, including Tom Hanks, Tim Allen and Joan Cusack, are returning for the third film, which begins with Andy grown up and getting ready to go to college.
"We couldn't be more proud and excited about our upcoming line-up of feature projects," said Dick Cook, chairman of The Walt Disney Studios.
Viewers are required to wear glasses to watch 3-D films, but the left and right eye images are calibrated to eliminate headache or eyestrain for most viewers.
Here is a list of Disney's upcoming releases:
1. WALL*E - June 2008
Sony Pictures Film Noir Thriller Dark Country Takes 3-D Cinematography to New Levels
3-D cinematography has always held the potential for delivering to audiences a more realistic, story-telling experience. This promise has been largely unfulfilled due to the physical constraints of traditional dual-camera cinema rigs, which limit the creative direction of any given shot. Director Thomas Jane and Cinematographer Geoff Boyle, of the 3-D film noir thriller Dark Country, were able to overcome these obstacles through a new highly mobile 3-D Steadicam-based rig made possible by the Silicon Imaging SI-2K stereo camera system. Rather than succumbing to the limitations of past 3-D systems, the SI-2K stereo rigs enabled a new dynamic story-telling style, transforming the possibilities for live action 3-D content creation.
Thomas Jane and Geoff Boyle had been exposed to the Silicon Imaging camera technology during their recent Sci-Fi action feature film Mutant Chronicles and were already keen on shooting with SI-2K. Sony Pictures hired 3-D specialists, Max Penner and Tim Thomas of ParadiseFX to help bring the feature to life. They had just completed developing a 9-camera 360-degree rig using the Silicon Imaging cameras and were able to design a stereo beam splitter rig into a MK-V-AR Steadicam with variable interocular control and another rig with fixed interocular for hand-held shooting. The Steadicam-AR rig was used to perform dynamic tracking shots with auto-leveling, moving the cameras from a high mode of 8-feet to ground level in one second.
"The physical size of the Silicon Imaging 3-D rigs completely redefine the scope and potential of 3-D cinematography," says Director of Photography Geoff Boyle. "The true revolution is in the visual language and stylistic choices which can now be used, with shots that have never been seen in a 3-D movie before. Had we used any other camera system, there would have been nothing new to see, it would have looked like any other 3-D film shot in the past 50 years. To bring a thriller car-chase movie like Dark Country to life, we simply couldn't make those compromises."
"Dark Country is a film that I wanted to express in a manner that remains true to the stylistic choices of film noir, while delivering an immersive reality and visceral experience that only the next generation of 3-D cinematography could provide," says Dark Country director/actor Thomas Jane. "Every medium brings a life of it's own to the story-telling process, and with Dark Country, I wanted audiences to be there, to be in the car with the characters, and make the story their own with a heightened sense of physical contact never experienced before. The mobility and physical expression we were able to achieve with the Silicon Imaging camera rigs truly transformed my personal vision into a living and breathing visual reality."
At NAB 2008, Silicon Imaging will be demonstrating a technology preview of the industry's first integrated 3-D stereoscopic digital cinema camera system. It will enable filmmakers to view, adjust and shoot in-context of a live 3-D stereoscopic effect through an intuitive camera control interface complete with metadata capture, visualization and recording.
"Thomas Jane has set the new standard for live action Stereo 3-D production with Dark Country," says Ari Presler, CEO of Silicon Imaging. "Today, a great deal of time in 3-D production is spent focused on shooting and editing two of everything and trying to determine if the camera setup will result in the desired stereo effect. Our next-generation 3-D systems will give cinematographers an unprecedented level of visualization and post workflow control while hiding the complexity of on-set operation. It will show exactly how the 3-D shot will look as it's being captured."
Dark Country 3-D is currently scheduled for summer release. Silicon Imaging's 3-D digital cinema camera systems will be demonstrated with sample footage at NAB 2008, booth SL10608.
James Cameron in the 3rd Dimension
In an interview with Variety, James Cameron talked about how he decided to start filming in 3-D and the upcoming release of Avatar, his first theatrical drama since directing 1997's all-time boxoffice champion Titanic.
"A 3-D film immerses you in the scene, with a greatly enhanced sense of physical presence and participation," said Cameron. "I believe that a functional-MRI study of brain activity would show that more neurons are actively engaged in processing a 3-D movie than the same film seen in 2-D."
"When most people think of 3-D films, they think first of the gimmick shots, objects or characters flying, floating or poking out into the audience. In fact, in a good stereo movie, these shots should be the exception rather than the rule."
"Watching a stereo movie is looking into an alternate reality through a window. It is intuitive to the film industry that this immersive quality is perfect for action, fantasy, and animation. What's less obvious is that the enhanced sense of presence and realism works in all types of scenes, even intimate dramatic moments. Which is not to say that all films should be made in 3-D, because the returns may not warrant the costs in many cases, but certainly there should be no creative reason why any film could not be shot in 3-D and benefit from it."
" I plan to shoot a small dramatic film in 3-D, just to prove this point, after Avatar. In Avatar there are a number of scenes that are straight dramatic scenes, no action, no effects. They play very well, and in fact seem to be enhanced by the stereo viewing experience. So I think this can work for the full length of a dramatic feature. However, filmmakers and studios will have to weigh the added cost of shooting in 3-D against the increased marketing value for that type of film. In the future world shown in Avatar all display devices, including handheld devices and even photos, are all in 3-D.
Read the entire article here.
Ghost in the Shell 3-D
According to Wikipedia, the futuristic police thriller follows the exploits of Motoko Kusanagi, a member of the covert operations section of the Japanese National Public Safety Commission, Section 9, which specializes in fighting technology-related crime. Kusanagi is capable of superhuman feats, and bionically specialized for her job, her body is almost completely mechanized; only her brain and a segment of her spinal cord are organic.
Avi Arad, Ari Arad and Steven Paul will produce and Street Kings screenwriter Jamie Moss has been hired to write the adaptation.
The development of a new 3-D sensor has opened the gates for instant 3-D photography.
The device, which is no larger than a shoebox and weighs only one kilogram, is capable of producing images via a wireless connection to a laptop computer in a matter of seconds.
Developed at the Fraunhofer Institute for Applied Optics and Precision Engineering IOF in Jena, Germany, the sensor has applications across many sectors, including medicine.
Explaining how it, the Kolibri Cordless, works, Dr Gunther Notni, IOF head of department, said: “It consists of two cameras with a projector in the centre. The two cameras provide a three-dimensional view, rather like two eyes. The projector casts a pattern of stripes on the objects. The geometry of the measured object can be deduced from the deformation of the stripes.”
Its usefulness to the medial profession was also explained by Notni: “Patients who snore often need a breathing mask when they sleep. To ensure that the mask is not too tight, it has to be specially made for each patient. Our system enables the doctor to scan the patient’s face in just a few seconds and have the breathing mask made to match these data.”
Source: Jill Aho writing for The Daily Emerald.com.
According to the Oregon Daily Emerald, students may have seen animated piles of garbage roaming the University of Oregon campus as part of RE.act, an Allen Hall Advertising campaign. The "monsters" are an effort to inform students about the University's commitment to sustainability.
"All the stuff the monsters are wearing came out of our recycling," said AHA Public Relations Director Dani Metz.
The monsters are part of a larger campaign AHA designed for Steve Mital, the University's sustainability director, to raise awareness about sustainability and promote recycling. AHA is also planning to unveil a View-Master® campaign in the next few weeks to give students a chance to see what the campus could look like if sustainability efforts are stymied. AHA is designing reels to go in the View-Master® viewers, Fisher-Price® toys which hold round reels, usually of movie stills, that can be viewed and turned.
AHA hopes the View-Master® campaign will show students that the choices they make have an effect on the campus as a whole and will provide a call to action.
"We're working for the greater good," said Tyler Kirsch, co-project director for the campaign.
The 3-D Center of Art and Photography in Portland, Oregon has two new stereoscopic events scheduled at the center from May 22 through June 29, 2008. A "First Thursday" reception with the artist on Thursday, June 5 from 6 to 9 p.m.
In the Gallery
An exhibition of new anaglyph prints exposing minute details of the natural world through masterful macro stereo photography. Kesner explains, "Using a specialized RBT macro stereo camera I am able to capture subjects that are normally overlooked. While most people take a walk down a forest path and look up at the trees and mountain vistas, I keep my head down looking at the ground searching for that caterpillar crawling on a log. I turn over rocks, look in the crevices, and generally seek out the areas that most people avoid and I am quite often rewarded and occasionally rewarded quite well. It is some of those images that I offer you here and hope that you will feel as if you were there with me when I captured the image."
In the Stereo Theatre
The ISU has traditionally assembled a traveling exhibition of stereo slides which circulates among several clubs around the world, with each club selecting ten images to represent itself. This year, a new 3-D digital touring exhibition has been organized by 11 participating clubs including those from: Australia, Austria, Denmark, Poland, Switzerland, United Kingdom, Boise, Washington, DC, Detroit, Minneapolis and the Cascade Stereoscopic Club in Portland.
The 3-D Center of Art and Photography is located at 1928 NW Lovejoy in Portland, Oregon. Call (503) 227-6667.
What do Hannah Montana, Missy Elliott, U2 and Björk all have in common? Besides the obvious, er, musical similarities, they have all had a hand in their own form of stereoscopic 3-D music videos.
Björk’s latest video for Wanderlust, taken from 2007’s Volta, was recently released in 2-D to help ease the anticipation of the forthcoming 3-D version. The video, which was produced by San Francisco’s Encyclopedia Pictura, features Björk suited in a wooly yellow cap and brown dress, floating down the river on a yak in what seems to be a Himalayan landscape. Sounds a little strange but as always with Björk, it gets weirder. Björk’s backpack then morphs into a clay döppelganger, which results in a short period of grappling between the two. She is then coaxed to the edge of a waterfall by a mysterious bearded demon.
Aside from the bizarre storyline, the video is a visual showstopper. And it should be, considering it took over nine months to create, and the production costs stretched past the $100k mark. Encyclopedia Pictura incorporated the use of live-action puppetry, claymation and computer-generated imagery to create the costumes, characters and landscape for the video.
The seven-minute masterpiece was released in 3-D on April 14 in DVD format along with a copy of the remixed Wanderlust single and a pair of 3-D glasses.
It was all the rage in the 1950s, the newest film format that would change Hollywood: films in the THIRD dimension, with the action popping right off the screen and into your lap. Audiences flocked to cinemas to don cardboard glasses and witness a world of cinema that they had never seen before.
May 2 through 8, The Coolidge Corner Theatre in Brookline, MA. is presenting classic 3-D films of the 50s popping off the giant screen.
The Coolidge presents these films as only a classic cinema can, in newly restored, 35mm prints featuring polarized 3-D. This process requires two film prints to be projected side-by-side onto a silver screen, a complex set-up that is significantly different that the "red and blue" anaglyph system, allowing for a much clearer 3-D effect, more colorful films and the effect is seen wearing clear 3-D glasses that won't cause eye-crossing headaches. This format was used for making most of the big-budget studio 3-D films and is, fundamentally, the system-of-choice today.
3-D Film Festival Schedule
House of Wax
Beauty and Terror meet in your seat...as every thrill of its story comes off the screen right at you in NaturalVision 3 dimension!! Vincent Price stars in the undisputed king of all 3-D films, a classic horror tale of a wax artiste driven mad by his double-crossing partner. Now instead of manequins, his wax museum is filled with the corpses of his victims! House of Wax uses lavish set-design and color, eerie make-up effects, and a truly iconic paddle-ball scene to bring to life everything the 3-D had to offer. Ironically, director Andre deToth had only one eye - and never experienced his own film in 3-D! The screening also includes a Bugs Bunny short. 1 hour 38 minutes.
Dial M for Murder
Kiss By Kiss...Supreme Suspense Unfurls! This 1954 Hitchcock classic is a tense, heart-pounding thriller that is considered one of the director's all-time best. Based on the devilishly clever play, Dial M for Murder stars Ray Milland as a diabolical ex-tennis pro who intends to murder his wife (Grace Kelley). But when his plan goes awry (one word: scissors!), he cooks up an even better plan-B...and it would have worked if it weren't for that pesky inspector. While shot in 3-D, the craze had passed by the time the film was released and most theaters played the film in the regular old flat version. It wasn't until a 1980 reissue that audiences were able to see the original version, and realize Hichcock's masterful use of the format. Since the film takes place in mostly a single room, the 3-D effects are used not to shock (except in one notable scene), but to expand the feel of the set and really put you IN the picture. In other words, you're right there next to Grace Kelley. Not a bad place to be... 1 hour 55 minutes.
Kiss Me Kate
MGM presents Hollywood's first important big musical in 3-D on our Panoramic Screen with miraculous stereophonic sound and color, too! The first 3-D musical is a classic MGM production of the Cole Porter musical. Fred (Howard Keel) and Lilly (Kathryn Grayson) are a divorced pair of actors who are brought together for a production of The Taming of the Shrew. Of course, the couple seem to act a great deal like the characters they play... A fight on the opening night threatens the production, as well as two thugs who have the mistaken idea that Fred owes their boss money and insist on staying next to him all night. The film also features Ann Miller, who nearly steals the film with her version of "Too Darn Hot", and a young Bob Fosse, who also appears in the dance number for "From This Moment On". 2 hours.
The Creature from the Black Lagoon
The Creature from the Black Lagoon
It Came from Outer Space
Note: The Creature from the Black Lagoon and It Came from Outer Space will be presented in the anaglyphic 3-D format.
The Coolidge Corner Theatre is located at 290 Harvard St. in Brookline, MA.
A 1992 Winchester Super Steel Bullet cardboard store display with 3-D View-Master® viewer and reel sold $69.99 for with one bid. The store display promotes Winchester Super Steel What America Shoots. Also included on display are two empty ammunition boxes Winchester Super Steel - Copperplated steel shot non-toxic magnum goose loads -12 Gauge, 2 3/4" and Winchester Super-X Steel Shot SS 12 Gauge 3 in. Mag - 1 1/4) and a tablet of mail-in certificates for a Winchester Call Lanyard. Display is Approx. 13" wide x 8" deep x 21" high (to top of gooses head). The display was produced by Winchester.
An H.C. White stereocard featuring The Polo Grounds on World's Pennant Day, showing a baseball game between New York and Cincinnati at New York City sold for $342.50 with 20 bids. The card is copyright 1906, by H.C. White Co. and measures 7.5 inches long and 3 inches high. The stands are decorated with bunting and flags. Men, boys and antique cars are in the foreground.
A California gold stereocard sold for $787 with 16 bids. Title of the card is The Side of the Mine Peak, New Almaden. The image shows a bearded man standing on a wooden structure tipping a wheelbarrow. We presume that the pile at the left is a result of this action. Everything seems tentative. The neglect of the pile against the wooden frame structure is a metaphor for the risks inherent in the gold mining trade.
On left: "C.E. Watkins, PACIFIC COAST." On right: "Entered according to Act of Congress, in the year 1867, by C.E. WATKINS, in the Clerk's Office of the District Court of the United States, for the Northern District of California."
The backmark reads, "Paris International Exposition, 1969. The First Prize awarded to the United States by the Committee on Photographic Landscapes, received by C.E. Watkins, and the only Medal for California views, 425 Montgomery Street, San Fransisco."
A boxed Jamaica 24-stereocard Underwood & Underwood set sold for $405 with 13 bids.
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