Quick Links Featured in this Issue

Sponsored Links

April 2007 Issue

Vol. 5,
No. 4

3-D Review is your headquarters for information about new stereoscopic products from around the world.

Submit 3-D Products for Review
Promote your Product
Stereo 3-D Images
National Stereoscopic Association
Archives
Site Awards
Banner Advertising Rates
Contact Us

3-D Review Online Magazine 5 year anniversary!

Good Bye Kai Tak 3-D book

Good Bye Kai Tak 3-D book by Henry ChungMust See 3-D Award logoGood Bye Kai Tak is a tribute to the now historic Kai Tak Hong Kong International Airport. Published in stereoscopic three dimensional format, this is a viewing of side by side photos in pairs from a set of lenses incorporated in the book cover. There are 48 stereoscopic photos printed in high resolution 300 lines/inch screen in total.

These exceptional pieces were taken by Hong Kong 3-D photographer, Henry Chung during Kai Tak Airport's last two months of operation. This set of photos made its debut in an exhibition entitled The Last Days of Kai Tak in 3-D held at Pacific Place, Hong Kong in May 1999.

These impressions of Kai Tak Airport show the close relationship between the people of Hong Kong and the forever approaching aircrafts during Kai Tak Airport's final days. The three dimensional effect enhances this feeling and reveals the absurdity of spatial relationship of the people in this modern city and the low flying airliners.

It is unbelievable how low these planes were flying and how close they came to the rooftops of the many Honk Kong homes and businesses. Seeing it in 3-D brings the viewer to the streets and skies of Hong Kong with awe-inspiring photography.

The book is loaded with great hyperstereo views of planes landing and taking off as well as intimate photos of the people and places in Hong Kong affected by the airport.

One of our favorite images in the book is plate 31, which shows a jumbo jet sandwiched between two buildings looking from Kowloon City Road. Chung had only seconds to capture the plane in this position. From the book's description, "Passengers flying in from abroad could easily understand from the view of this short interval how well people used their space in this city." We wonder if the passengers felt like the low flying plane's wheels were going to brush the tops of the buildings as it came in for a landing.

Chung's intimate and exciting 3-D images are definitely "Must See 3-D™". The Good Bye Kai Tak book is awarded a 3-D Review Online Magazine Must See 3-D™ Editor's Choice Award.

Contents
106 pages printed in color
3-D glasses embedded in the inside flap of the book cover protected by cushion sheets
3-D Photos and English text by Henry Chung
Japanese text by Noriko Kanazawa
Chinese text by Freddie Wong
ISBN 962-85519-1-4

The book costs $35.99 ($25.99 + $10), which includes Standard Air Mail Shipping Worldwide. To order the book, send payment through Paypal at whitebalancecap@gmail.com. For more information, visit www.stereoscopy.com/henry/kai-tak.html. You can contact Cinematographer Henry Chung at 60 King’s Road, 23/F, Flat C, North Point, Hong Kong, China. Telephone: 852-2856-1685, Pager: 852-7102-6872, Mobile: 852-9233-6788, E-Mail: magicmtp@netvigator.com.

Back to top

3-D Center of Art and Photography presents The Magic of View-Master® starting April 12, 2007

View-Master® sculptor Joe Liptak.  Photo courtesy of The 3-D Center of Art and Photography.The 3-D Center of Art and Photography is excited to announce the upcoming exhibition, The Magic of View-Master®, opening Thursday, April 12. This show will include a history of the View-Master® company as well as many pieces of View-Master® history and paraphernalia.

A highlight of the exhibition will be original clay sculptures by View-Master® sculptor, Joe Liptak. Mr. Liptak was one of the main artists for View-Master® and sculpted sets and figures for such reels as The Jungle Book, The Flintstones and Cinderella.

The 3-D Center will host two evening discussions about the View-Master® company with Mr Liptak and Rich Dubnow, owner of Image3D.

The Magic of View-Master® art exhibit will be on display from April 12 through May 27, 2007.

During the same time, the 3-D Center will present a special View-Master® Through the Ages show in the Stereo Theatre.

This digital 3-D slide show will take the viewer on a tour through the various themes of View-Master® reels, from the early productions through present-day reels.

The 3-D Center of Art and Photography, a non-profit museum and gallery, features the best in antique and contemporary 3-D imagery. The 3-D Center houses everything from antique stereocards to View Master, contemporary 3-D photography, lenticulars, anaglyphs and computer generated 3-D art.

For 160 years, the world of 3-D imagery has been diverse and exciting. Display cases allow visitors to see vintage 3-D cameras, projectors and viewing devices as well as the most up to date 3-D cameras on the market today. Information panels follow the history and development of 3-D photography from its early use to chronicle the American Civil War to its current use in the Space Program.

Each month different featured artists provide a glimpse into the contemporary world of 3-D. Original contemporary art may be viewed and purchased. Daily 3-D slideshows allow the visitor to slip into the amazing world of depth.

Interactive displays explain how we are able to see depth and create a 3-D image on a flat surface. Stereocards like those that entertained our grandparents are available for viewing, and only a few steps away a computer station allows visitors to see another modern approach to seeing in 3-D.

Admission to the 3-D Center is $4 adults (over 12) and $7 for families. First Thursdays are FREE for everyone! "Friends of the Center" are always free.

The 3-D Center of Art and Photography is located at 1928 NW Lovejoy in Portland, OR 97209. Call (503) 227-6667. Visit their Web site at www.3dcenter.us.

Back to top

DreamWorks going 3-D in 2009

Monsters vs. Aliens Insectosaurus concept art  © 2007 DreamWorks Animation LLC.  All Rights Reserved.DreamWorks Animation SKG Inc. announced its intention to produce all of its films in stereoscopic 3-D technology starting in 2009. To best take advantage of the technology, the company will now be creating films using stereoscopic 3-D from the beginning of its creative process.

“I believe that this is the greatest opportunity for movies and for the theatrical exhibition business that has come along in 30 years,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. “Advancements in sound have dramatically improved the auditory experience, but there hasn’t been a corresponding breakthrough in the way we see movies until now. Stereoscopic 3-D technology gives us a real opportunity to significantly enhance the theatre experience.”

To date, most films shown in 3-D have been created for traditional projection and then rendered into 3-D in post-production. In order to take full advantage of the new technology, DreamWorks intends to make films with the stereoscopic 3-D concept in mind from the beginning of the production process. The company believes that this approach will increase its storytelling opportunities and create a more immersive movie-viewing experience.

“Historically, 3-D has been used primarily as an add-on or a bonus feature,” Katzenberg said. “And while audiences have enjoyed that, they haven’t really seen the true potential of this technology. We’re going to use the latest stereoscopic 3-D technology to build our movies from the ground up. We believe that this will create more opportunities for our artists as well as more compelling experience for the audience.”

The growth in the number of theaters capable of projecting 3-D films has dramatically risen in the past two years. It is expected by 2009 that there will be several thousand screens equipped for 3-D. DreamWorks Animation believes that the rapid deployment of digital cinemas by exhibitors around the world and the latest technology developments will allow the company to take advantage of this new platform. The company has started production on its first film in this format, Monsters vs. Aliens (working title), intended for release in summer 2009.

“I believe CG animation is in the best position to take advantage of the latest advancement in 3-D technology,” said Katzenberg. “Since our films are made digitally, it presents numerous opportunities for our filmmakers. And by moving into this area now, DreamWorks Animation is developing expertise that will differentiate our films and provide a lasting competitive advantage.”

The exhibition industry sees a major opportunity from this new format.

“Theater owners are excited by this technology because it not only provides a more special movie-going experience but also a meaningful growth opportunity as research suggests more people come to see 3-D movies, and ticket pricing has more flexibility,” said Jim Tharp, President of Distribution for Paramount Pictures, distributor of DreamWorks movies. “The advancements in home entertainment products, especially flat-screen TVs, have made it more important than ever that exhibitors offer a unique and special theatrical experience, 3-D does that in a big way and film goers have already seen that this can be a premium experience.”

DreamWorks is assembling a world-class team to drive its stereoscopic 3-D vision.

Jason Clark, who most recently was Executive Producer on Monster House 3-D and Jim Mainard, who for many years was the head of DreamWorks Animation's Research and Development, will both be leading the launch of DreamWorks Animation’s stereoscopic 3-D efforts.

Phil McNally, Stereographer on Chicken Little and Stereographic Supervisor on Meet the Robinsons, will be the Stereographic Supervisor on DreamWorks Animation’s first stereoscopic 3-D movie, Monsters vs. Aliens.

“I’m thrilled to welcome Phil and Jason to the DreamWorks team,” Katzenberg said. “Along with Jim, we will have tremendous leadership for this initiative. By combining their talents and expertise with our resources and commitment, I believe we will be able to tell better stories and create a totally new and special experience for movie goers.”

Back to top

Disney's Meet the Robinsons in 3-D opens March 30

Tiny, the dinosaur from Disney's Meet the RobinsonsThe latest 3-D movie has hit the silver screen. Disney's Meet the Robinsons is now showing in over 600 theatres. The movie's slogan, "Have the time travel of your life" could also be "Have the 3-D experience of your life," too.

Disney has used the 3-D medium to great advantage in the film. The depth of the movie changes during certain scenes to highlight the emotional feeling being experienced by the characters while immersing the audience at the same time.

Meet the Robinsons is preceeded by showing the old Mickey, Donald and Goofy short Boat Builders in the beginning. According to reports, Disney wants to start putting original animated shorts before their feature films again. It's great to see one of those on the big screen again and the kids in the audience apparently loved it.

Synopsis
Lewis is a brilliant inventor with a surprising number of clever inventions to his credit. His latest and most ambitious project is the Memory Scanner, a machine that will help him find his birth mother so they can become a family. But before he can find her, his invention is stolen by the dastardly Bowler Hat Guy and his diabolical hat and constant companion, Doris. Lewis has all but given up hope when a mysterious stranger named Wilbur Robinson whisks our bewildered hero away in a time machine and together they team up to track down Bowler Hat Guy in a showdown that ends with an unexpected and unbelievable twist of fate.

For some online fun, visit Disney's interactive Meet the Robinsons Web site at www.meettherobinsons.com.

Back to top

Monsters vs. Aliens in 3-D

Rex Havoc cover artThe first movie DreamWorks Animation will release in 3-D is Monsters vs. Aliens, which looks like it will be an homage to Asian monster movies.

Monsters vs. Aliens will be the first film to create two separate films (2-D and 3-D) from the outset.

Monsters vs. Aliens, previously titled Rex Havoc, follows an alien invasion of Earth and a monster hunter, Rex Havoc, who enlists some of his former foes, Ick!, Dr. Cockroach, the 50,000 Pound Woman and Insectosaurus to help battle the aliens.

Monsters vs. Aliens is based on a black-and-white comic book originally titled Rex Havoc Raiders of the Fantastic. Rex Havoc was a title from Warren Publishing from 1984 to 1994. The team had an emblem of a boot print superimposed over a pair of butt-cheeks.

The story consisted of Rex Havoc and his team of experts out to kick the crap out of ghouls, ghosts and the like. Their leader is Rex, a fearless adventurer, who manages to lead the team despite severe brain damage brought on by a golf club-wielding vampire sneak attack. The film is about Rex and the Ass-Kickers being called upon to battle aliens that have knocked out TV service.

Imagine a cross between Indiana Jones and Buckaroo Banzai and you've pretty much got the idea.

Back to top

Shrek 4 in 3-D

Shrek 3-DDreamWorks Animation is anxiously awaiting the release of Shrek the Third. The sequel will be out in a month. Now the studio must wait and put out the planned fourth installment of the green ogre as Shrek 4 in 3-D.

If a 3-D Shrek title sounds familiar, you may remember the short film shown at Universal Studios and then released on DVD a few years back, even before Shrek 2 came out. (See the July 2005 issue of 3-D Review Online Magazine for more.) The IMDb labels the film as Shrek 4-D. Of course, it was made before the current Real D 3-D technology was being used You may even remember that the first Shrek was supposed to be shown on IMAX in digital 3-D (anaglyphic).

The fact that the 3-D plans for the original Shrek fell through and the fact that 3-D technology is now suddenly different are both likely reasons why DreamWorks didn't want to convert its movies to the format sooner. There is currently great support for Real D's production and projection tools, but it will still be awhile before enough theatres are equipped with the projection equipment to make for widespread appreciation.

Back to top

3-D Center of Art and Photography News is available online

3-D Center of Art and PhotographyThe 3-D Center of Art and Photography, located in Portland, Oregon, has made back issues of their newsletter available online. Click on the links below to find out more about the 3-D Center's past activities. All of the 3-D Center's newletters are posted in Adobe® Acrobat® PDF format.

Admission to the 3-D Center is $4 adults (over 12) and $7 for families. First Thursdays are FREE for everyone! "Friends of the Center" are always free.

The 3-D Center of Art and Photography is located at 1928 NW Lovejoy in Portland, OR 97209. Call (503) 227-6667. Visit their Web site at www.3dcenter.us.

Back to top

Tennessee Aquarium Presents 3-D Film About Dinosaurs

Dinosaurs Alive! 3-D posterThe Tennessee Aquarium IMAX 3-D Theater promises to bring you face to face with some of the most thrilling animals the earth has ever seen with the film Dinosaurs Alive! 3-D, which opened March 30. Dinosaurs Alive! 3-D is a global adventure of science and discovery, featuring the earliest dinosaurs of the Triassic Period, to the monsters of the Cretaceous brought back to life in stunning IMAX realism.

Shot on location, from the exotic sand dunes of Mongolia’s Gobi Desert to the dramatic sandstone buttes of New Mexico, the film follows American Museum of Natural History paleontologists as they explore some of the greatest dinosaur finds in history. 3-D magic brings these creatures to life in a huge way with the help of some awesome computer-generated animation.

Beginning in the 1920s, AMNH scientist and adventurer Roy Chapman Andrews, who is believed to be the inspiration for the Indiana Jones character, led five expeditions to the Gobi Desert. Andrews and his team found hundreds of dinosaur remains, many new to science, including the first Velociraptor. Andrews also happened to take a Hollywood cameraman along with him to film the expedition’s discoveries. This rare and beautifully preserved footage, juxtaposed against the large-format footage of today’s expeditions, provides audiences with a unique perspective into field paleontology over time.

The dinosaurs are the real stars though, and it takes a giant screen like IMAX to make these creatures seem so real. One of the most dramatic scenes features a Velociraptor and a Protoceratops locked in mortal combat. A six-story screen isn’t nearly large enough for Tarbosaurus, the towering Asian counterpart of the T-Rex. The ground almost shakes as Seismosaurus or “thunder lizard” fills the screen with its 30-ton body. Audiences will learn which dinosaurs traveled in herds, which made nests, which were the predators and which were the hunted, along with other surprising behaviors.

More fossils than ever are being found today. While there have been great discoveries over the last century, the scientific quest to find and understand dinosaurs and the world they inhabited is ongoing. Dinosaurs Alive! 3-D estimates that we’ve discovered less than two percent of all the dinosaur species that once lived. For young paleontologists, the adventure is just beginning, and this spellbinding new film is sure to spark imaginings of what mysteries still lie buried beneath our feet.

Dinosaurs Alive! 3-D is a production of David Clark Inc., Giant Screen Films, the Maryland Science Center and Stardust Blue, in association with the American Museum of Natural History. The film is written and directed by two veteran filmmakers, Academy Award-nominated Bayley Silleck and Emmy Award-winning David Clark, with cinematography by Bill Reeve. Dinosaur animation was created by DamnFX, whose artists have previously created dinosaurs for Discovery Channel specials. Major funding was provided by the National Science Foundation with additional support from the Museum Film Network and the 3-D Film Interest Group.

Tennessee Aquarium is located at One Broad Street in Chattanooga, TN. Call toll-free at 1-800-262-0695 or (423) 265-0698.

Back to top

Gwen Stefani's Wind It Up in 3-D

Gwen StefaniInterscope Records and director James Cameron have partnered to produce a series of 3-D presentations that will include commercials to be shown before concert films in theaters and 3-D concerts.

A little past the two-minute mark, the music video for Gwen Stefani’s recent single, Wind It Up, finds her chained to a fence while a flurry of bubbles and snowflakes float by. Filmed in 3-D, it is a dreamlike moment in which the flurry seems close enough to touch.

The video begins with Stefani yodeling, a homage to The Sound of Music, one of the her favorite films. The idea of adding the bubbles and snow came from James Cameron, the director behind effects-laden hits like The Terminator and Titanic, who visited Stefani’s set last October and shot a separate version of the video with 3-D equipment.

“I had mentioned to the director that any kind of atmospheric effects like snow or rain usually play in 3-D,” Cameron recalled. While Wind It Up was not initially planned as a 3-D video, Stefani probably won’t be the last recording artist to follow Cameron’s lead.

As part of a newly created venture, Cameron is working with Jimmy Iovine, the chairman of the Interscope Geffen A&M record label, to produce music films, concerts and other content in 3-D to show in specially equipped theaters. Iovine and Cameron hope to deliver their first production by summer.

The two acknowledge that they have yet to work out many details: they say they don’t know how many productions will be created or which artists will be featured, but the idea has been discussed with Interscope artists including Marilyn Manson and Nine Inch Nails. Many music fans may be too young to recall the last time 3-D was in vogue: the 1980s, when hordes donned flimsy multihued glasses to watch Jaws 3 and other attractions.

But the latest version of the technology has Hollywood buzzing again, particularly since 3-D showings of animated fare like Chicken Little have racked up impressive sales. Cameron is at work on a $200 million 3-D feature titled Avatar.

Iovine and Cameron are aware of the odds of changing consumer behavior. They are wagering that fans will be willing to trek to a movie theatre and pay perhaps a few dollars more than the price of a regular ticket to see their favorite stars on the big screen and in 3-D. The glasses now resemble standard sunglasses, and musicians may be able to make their own designs.

The venture, led by the film producer Gene Kirkwood, also represents a distinctive take on what both the music-video and the concert can be. If it works, the partners said, fans could experience a concert as if they were on stage next to U2’s guitarist, the Edge, or see the members of Kiss in full makeup perform a pyrotechnic show seemingly right in front of them, all for a fraction of the price of seeing a headline act on tour.

“What it does is put you, the audience, right there with the performer onstage, in their creative reality,” Cameron said recently during a break in production from Avatar. “The whole idea of a concert may change.”

Iovine and Cameron have discussed with executives at Harrah’s Entertainment setting up a night club in Las Vegas where visitors would be surrounded by 3-D images and watch 3-D performances, though no deal has been struck.

Iovine also said that 3-D performances could become a new way for artists to build ties to their fans and generate much-needed revenue for the ailing music business.

“The record industry has to have lots of different revenue streams, and this just looks like one that’s creatively cool,” Iovine said. “And you can’t download it. You can’t get it anyplace else.”

Back to top

NBA All-Star Game presented in first private screening of a live 3-D sports event

Pace 3-D cameraIn February 2007, the first private screening of a live NBA All-Star game in a theatrical environmental took place. The special screening for 600 invited guests at the Mandalay Bay in Las Vegas will form part of a trial with the NBA in partnership with Pace Technologies. Pace Tehcnologies is the company founded by director James Cameron who has been particularly active in the 3-D genre.

The event used five Pace Fusion 3-D cameras, four at courtside and one overhead, and a special 3-D control room at the arena. The cameras were assembled by Pace from two standard 1080i HDTV cameras. Each camera had two operators: a standard camera operator plus a second to control convergence of the two cameras. Two separate HD feeds sent the video to the projectors in the Mandalay Bay.

At the projection booth, Real D's Z-filter active polarizing system was fitted on two specially adapted Sony 4K projectors, and the audience were required to wear light weight passive glasses. LCOS (liquid crystal on silicon) technology used by Sony, is not yet compatible with 3-D projection with one unit, because it has a slower switching speed between right and left eye images than DLP Cinema, so a two projector model was used instead.

Vincent Pace, CEO for Pace, said "The technology, innovation and creativity of 3-D HD capture the excitement of the NBA and allow viewers to experience NBA All-Star like never before." In addition to working with the NBA, Pace provided the 3-D technology to James Cameron for his upcoming 3-D film Avatar.

Human stereoscopic vision loses its effect beyond about 50 feet or so. According to Steve Hellmuth, Senior Vice President of Operations and Technology for NBA Entertainment," The spectacular view of our game from a courtside seat, the closest to the field of play in any sports, is replicated in this groundbreaking 3-D HD experience we are unveiling for NBA All-Star."

Back to top

Meant to be Seen' (MTBS) releases Stereoscopic 3-D Programming Guide Online

Meant To Be Seen logo"Meant to be Seen" (MTBS), a new Stereoscopic 3-D advocacy, certification and discount organization, has successfully released its first Stereoscopic 3-D Programming Guide at the recent Game Developers Conference. It is now available as a free download at /www.mtbs3d.com.

Stereoscopic 3-D solutions offer visible depth through two-dimensional media. This is a huge breakthrough in videogame technology because it adds an intense immersion and thrill to otherwise ordinary games. Examples include munitions flying outside the screen, realistic awe-inspiring explosions and characters that
seem to reach out and touch the player. In a competitive field such as videogame development, this is a benefit that today's game publishers can't afford to overlook.

"The release of this guide was very successful and very much needed. The last Stereoscopic 3-D programming guide was released by NVIDIA in July 2004, so the industry was due for an update. Based on resources from NVIDIA and third party expertise, this document is an invaluable tool for game publishers who are trying to stay competitive," said Neil Schneider, President and CEO of Meant to be Seen.

Independently run, MTBS represents the interests of end consumers and providers of stereoscopic 3-D solutions including LCD shutter glasses, Polarized Monitors, Auto-Stereoscopic Monitors, Head Mounted Displays (HMD), Stereoscopic Projection Systems and future technologies. To aid game purchasers in making informed buying decisions, MTBS will be certifying games both in the market and in development according to the level of stereoscopic hardware compatibility.

The MTBS guide works for most hardware solutions, and enhancements include recommended programming calls, problem workarounds and additional criteria that will help widen Stereoscopic 3-D compatibility in games.

"The success of the MTBS guide went beyond our expectations, iZ3D is pleased to be involved with the Meant to be Seen organization. We ran out of MTBS guides the first day of the show, and thanks to some fast photocopying, there are almost a thousand programmers who now have the competitive advantage of knowing how to program for stereoscopic 3-D," said David Chechelashvili, VP of Marketing for iZ3D LLC.

iZ3D is the first company to provide an unrestricted education grant to help make this organization possible, and the industry is looking forward to the new 22" iZ3D monitor release in May. As an added incentive, the new 22" iZ3D monitor will be discounted for MTBS members by almost 20 percent ($180 off the current retail price of $999).

"Meant to be Seen" is also expecting initial videogame certification results in the near future.

"I'm getting a lot of e-mails about certification results from members, so please visit our Web site regularly for updates. It's a very stringent process with many game developer benefits, so it's very important we do this right the first time," Schneider explained.

Stereoscopic 3-D gamers are the most valuable players in today's market because they spend thousands of dollars on computer systems for the purpose of playing videogames. When game developers earn certification, MTBS will officially award and certify the work as safe Stereoscopic 3-D compatible purchases, and provide a complementary ad campaign on www.mtbs3d.com.

All videogame players and developers are encouraged to register for free at mtbs3D.com. Members benefit from industry news, technical support and current certification standings. MTBS subscribers will also have eventual involvement in the videogame certification process. New advisory board members are also being interviewed for participation opportunities, and interested parties can apply through the Meant to be Seen Web site.

To learn more about MTBS, visit www.mtbs3d.com. You can contact Neil Schneider, President and CEO of Meant to be Seen at (416) 240-1679 or e-mail neils@mtbs3D.com.

Back to top

Dolby Previews Dolby 3-D Digital Cinema at ShoWest 2007

Dolby Digital logoAt ShoWest in Las Vegas, Dolby Laboratories Inc. unveiled details of its new Dolby® 3-D Digital Cinema technology, designed to provide consumers with an impressive 3-D experience.

"Dolby built its reputation on producing innovative cinema presentation technology like Dolby Digital Cinema. Dolby 3-D Digital Cinema is an exciting addition to our digital cinema solution," said Tim Partridge, Senior Vice President and General Manager, Dolby Laboratories. "Although we are in the early stages of testing Dolby 3-D, we are very happy with the way it looks to date."

Dolby 3-D provides exhibitors and distributors an efficient and cost-effective 3-D solution. The ability to use a white screen gives exhibitors a cost advantage, as no special equipment associated with a "silver screen" is required. The ease of shifting from 3-D to 2-D as well as moving the film between different size auditoriums provides compelling flexibility.

Dolby 3-D uses a unique color filter technology that provides a very realistic color reproduction. Dolby 3-D also provides extremely sharp images delivering a great 3-D experience to the audience from every seat in the house.

The Dolby 3-D solution uses the white screens installed in most theaters today as well as standard digital cinema projectors, eliminating the need for a dedicated 3-D auditorium. The solution simply adds a retractable color filter wheel accessory to the digital projector. Furthermore, the filter wheel automatically moves away from the light path when switching from 3-D to 2-D digital cinema presentations. Leveraging Dolby Digital Cinema technology, exhibitors easily can transfer movies down to a smaller auditorium later in the movie's run.

Dolby 3-D Digital Cinema works with comfortable and lightweight passive viewing glasses that require no batteries or charging. Initially, 3-D glasses will be reusable, eliminating the need to reorder glasses and minimizing environmental impact. In the future, Dolby expects to offer the option of disposable glasses that the moviegoer can keep as a souvenir.

Unique to the Dolby 3-D solution, the technology also simplifies the process of creating and distributing 3-D movies. There is no need for extra color correction or other compensation processes in postproduction, as all processing is performed in the server. This innovative approach not only saves time and money, but it simplifies the overall process as the color correction is the same for both 3-D and 2-D digital cinema presentations.

Back to top

REAL D Continues Rapid Expansion by Bringing 3-D Cinema Experience to Nearly 700 Installed Screens Worldwide
REAL D logoREAL D, the leader in the delivery of premier digital 3-D experiences, announced new agreements with Regal Entertainment Group, AMC Entertainment Inc., Cinemark and several other exhibitors to license additional locations with REAL D Cinema technology.

This brings the installed total to more than 680 screens, nearly triples the REAL D-installed global footprint and surpasses the company's stated goal of 500 locations by March 30, in time for the release of Disney's animated feature Meet the Robinsons.

With the added participation of these top exhibitors, moviegoers in nearly every major city in the U.S. and 13 other countries around the world will now be able to enjoy the REAL D experience. "We are thrilled to bring even more audiences the REAL D experience," said Joseph Peixoto, president, Worldwide Cinema at REAL D. "This rapid uptake by exhibition market leaders is a clear signal to the industry that REAL D 3-D is the future of moviegoing."

The expansion of the REAL D platform includes the following:

  • Regal Entertainment Group currently operates 34 REAL D Cinema screens and will be adding an additional 75 screens
  • AMC Entertainment Inc. is adding 104 to its current 13 screens
  • Cinemark is adding another 16 to its 20 screens
  • Rave Motion Pictures is adding five screens
  • Cinemas Lusomundo (Portugal) is installing eight screens
  • Village Roadshow (Greece) is installing two screens

Further global expansion will include screens in Iceland and Ireland, expanding REAL D's presence to 14 countries. Ballantyne of Omaha, Christie Digital Systems, Technicolor Digital Cinema and Doremi Cinema contributed to the most recent expansion of the digital platform.

"The expansion of REAL D screens to nearly 700 is a significant milestone to the enhancement of the moviegoing experience domestically and abroad," stated Chuck Viane, Disney's head of domestic distribution. "We at Disney have received an incredible response to our films on the REAL D platform and we're especially looking forward to our next film, Meet the Robinsons, in Disney Digital 3-D™. It's a pleasure working together with the folks at REAL D through this incredible time of growth and innovation in the exhibition business that benefits movie lovers everywhere."

"Interest in the Digital 3-D presentation stimulates moviegoing at our theatres across the country. REAL D is delivering a high quality and unique experience," stated Michael L. Campbell, chief executive officer of Regal Entertainment Group. "We look forward to partnering with REAL D and Disney to offer Meet the Robinsons in 3-D at over 100 Regal Entertainment Group theatres."

Shamrock Capital Growth Fund Invests In REAL D 3-D Digital Platform
Michael Lewis, chairman and CEO of REAL D, and Stephen D. Royer, managing director of the Shamrock Capital Growth Fund, announced that Shamrock, the Burbank-based, private-equity firm, is investing $50 million in REAL D, the leader in digital 3-D technology. Further terms of the deal were not disclosed.

The financing round from the Shamrock Capital Growth Fund will fund the rapid development of REAL D’s delivery systems and support its leadership in delivering lifelike visual images for cinema and beyond. Earlier this month, REAL D announced its acquisition of Boulder, Colorado-based ColorLink, one of the world’s leading inventors and suppliers of photonics-based solutions. This acquisition will significantly enhance REAL D’s product offerings and production capabilities.

REAL D is bringing the premier digital 3-D experience to cinemas worldwide. With over 700 screens in 14 countries currently and 1,000 screens expected later this year, REAL D has the world’s largest 3-D platform.

“The Shamrock Capital Growth Fund looks for exceptional opportunities among key domestic media, entertainment and communications companies,” stated Royer. “The 3-D market is at a point of explosive growth, with the rapid adoption of REAL D’s technology by leading theater owners combined with a strong commitment from the studios and an expanding pipeline of 3-D content in production. We believe that REAL D, as an industry leader, will continue its successful brand expansion, and we look forward to facilitating their continued success in energizing the 3-D marketplace,” Royer added.

“We are delighted with this partnership and the significant investment from Shamrock. Their support will be instrumental in REAL D’s exponential growth,” stated Lewis. “Shamrock’s confidence in our platform and business model is a clear message to the industry and consumers that next-generation 3-D is already here and is becoming increasingly available at movie theaters and cineplexes in the U.S. and worldwide.”

Back to top

Lenny Lipton hosts online video tour about the REAL D digital 3-D system

REAL D Theatre grapicEver wonder what the REAL D headquarters looks like. Now you have your chance. In an online video, Lenny Lipton, Chief Technology Officer for REAL D, takes you on a behind the scenes look in the Clarity Theatre and projection room.
View video

Lenny Lipton was born in Brooklyn, New York, and graduated from Cornell University where he majored in physics.

Lipton founded StereoGraphics Corporation in 1980, and created the electronic stereoscopic display industry. He is the most prolific inventor in the field and has been granted 30 patents in the area of stereoscopic displays. In 1996, Lipton received an award from The Smithsonian for this invention of CrystalEyes®, the first practical electronic stereoscopic product for computer graphics and video applications.

Lipton has written many articles on the topic of imaging, and he has been a contributor to national magazines such as Popular Photography and American Cinematographer. Lipton is a member of The Society for Information Display, the Society of Photo-Instrumentation Engineers and he was the chairman of the Society of Motion Picture and Television Engineers working group, which established standards for the projection of stereoscopic theatrical films.

Lipton independently produced 25 films, which are in the collection of the Pacific Film Archive of the University of California. His films have been shown on PBS, Italian Television and the BBC. In his role as a filmmaker, on two occasions, he was a representative of the U.S. Department of State to countries in Latin America.

Lipton has written four books, three of which were published by Simon & Schuster, including Independent Filmmaking, which was the standard text on the subject for 20 years. In 1982, Van Nostrand Reinhold published his book, Foundations of the Stereoscopic Cinema.

At Cornell Lipton wrote the poem that became Puff the Magic Dragon, one of the most enduring and beloved popular songs. He lives in Los Angeles with his wife, three children, two dogs, cat and bird. (Source: www.reald.com)

Back to top

Horroween 3-D

Horrorween graphic from www.horrorween.comStereo Vision Entertainment Inc. announced that they have joined forces with Adirondack International Pictures Inc. (AIP) to produce Horrorween 3-D. Horrorween has a fully funded production budget of $10 million. Approximately $1 million has been spent to-date on pre-production.

The deal calls for Stereo Vision to provide its 3-D film production team, and be the lead theatrical 3-D distributor. Stereo Vision's principal partner Baywatch co-creator Doug Schwartz, has been appointed Executive Producer. Stereo Vision is to receive 50 percent of the net earnings of Horrorween 3-D.

Stereo Vision's Chief Executive Officer, Jack Honour, stated, "We're thrilled to join Ed Meyer and his Horrorween crew including Horrorween director, Industry veteran Joe Estevez, and Horrorween star, Chuck Lamb, the famous "Dead Body Guy", for the metamorphosis of AIP's unique and innovative feature film Horrorween, into the soon-to-be cult classic "Horrorween 3-D".

"With 3-D feature films being all the buzz and getting recognition at the Industry's highest levels, the timing of Horrorween 3-D couldn't be better," Honour said.

Back to top

3-D Auction Results
Here are a few 3-D auction results from the past month

A Century of Progess Tru-View viewer.

A 1933 "A Century of Progess" Tru-Vue viewer with filmstrips sold for $115.05 with 14 bids. The sale contained two viewers with one being the 1933 viewer, which was unfortunately missing a lens. Some of the filmstrips were also Century of Progess titles and a Sally Rand Fan Dance filmstrip. In all, there were 17 filmstrips in the sale.

View-Master® Han-Sur-Lesse ses grottes packet.

A View-Master® Han-Sur-Lesse ses grottes packet sold for $12.50 with three bids. This View-Master® packet, No. C3636, from the Belgium manufacturing plant is not listed in any of the View-Master® collector's guide books.

Leitz Votra stereo viewer.

A Leitz Votra stereo viewer with case sold for $536 with 26 bids.

View-Master® advertisement featuring KISS and Mork and Mindy

A 1978 View-Master® store display featuring KISS and Mork and Mindy sold for $52.01 with 15 bids. The 17-inch store display has Mork & Mindy on one side and KISS on the other side.

 

© 2003, 2004, 2005, 2006, 2007 3-D Review Online Magazine