Returns to fly in 3-D at IMAX™ Theatres
leaps tall buildings in a single bound, flies faster than
a speeding bullet and this summer, will land in audience laps
in a 3-D version of Superman Returns, set for IMAX™
IMAX™ and Warner Bros. film studio said they plan to
feature 20 minutes of the big-budget Hollywood movie in three
dimensions when it hits theaters in late June, marking the
first live-action, 3-D movie on giant IMAX™ screens.
The plan highlights an ongoing trend by some major Hollywood
studios toward placing more 3-D movies in theaters to generate
excitement and lure fans in the face of a recent decline in
movie theater attendance.
Total admissions declined 8.7 percent in the United States
in 2005 to $1.4 billion. In contrast, IMAX™ enjoyed
a strong year in part by creating must-see events, showing
big-budget Hollywood films on screens that can rise up to
IMAX™ and Warner Bros. teamed up for a 3-D version of the
animated movie The Polar Express in 2004, and so
far the film has grossed more than $60 million in two seasons
An IMAX™ spokesman said Superman Returns director
Bryan Singer has chosen certain segments of the action-filled
movie about the comic book superhero to show in 3-D, and fans
will be given a visual cue to put on special glasses to view
Superman Returns, which debuts on June 30, stars
Brandon Routh as the Man of Steel, who comes back to Earth
after a mysterious absence in the universe only to find the
love of his life, Lois Lane, has moved on. All the while,
an old nemesis plots Superman's destruction.
In an interview, Brandon Routh talked about the possibility
of a 3-D or IMAX™ version of Superman Returns.
“Oh, we’ve discussed an IMAX™ version. As
far as a 3-D version, I have to see the demonstrations of
how to do that without shooting it that way. In theory, the
best, the real way to do 3-D is shooting it 3-D, you know,
with appropriate occular placement, with two lenses attached
to the media. I’ve seen the camera. It’s quite
extraordinary. But as far as us doing a 3-D release, we would
have to re-render other elements in the digital world so we’ve
not yet discussed the notion of rendering our visual effects
in 3-D. That discussion hasn’t started yet because I’d
like to see some demonstrations of what that looks like. Obviously
we’re not shooting the film in 3-D."
The film is being shot with the Genesis Camera. "We’re
the first film to really use this camera. It was built from
the ground up by Sony and Panavision to look more like film
than any digital camera to date has done and it’s quite
fascinating. It’s created quite an image. Kind of was
spawned from when I did Brandon Routh’s screen test.
I did it in both 35mm and 70mm and I looked at the 70mm image
and the resolution, and I said, ‘God, if we could only
shoot this movie in 70mm.’ But it’s not possible
with the way that the cameras, the lenses, the rigs, the processing
of the films, it’s just not possible. So the Genesis
Camera came the closest to creating something classic, but
new. And with a resolution that will blow up to IMAX™.
You’ll be able to project on the side of the biggest
building in this town and it will be pretty vivid, pretty
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Burkhart's Earthquake Days: The 1906 San Fransisco Earthquake
and Fire in 3-D "Coffee Table" Book
April 18 marked the 100th anniversary of the 1906 San Fransisco
Earthquake and Fire. Countless books have been written on
this compelling subject. Yet, until now, there has never been
a full-color "coffee table" book about California's
greatest natural disaster, let alone one that features 3-D
photos of the catastrophe. 1906 San Fransisco comes to life
in this unique collection of over 100 original stereo photographs
of the "City-By-The-Bay." These haunting 3-D images
were created before, during and after the earthquake and fire
that destroyed 508 city blocks and left 200,000 homeless.
Accompanied by firsthand accounts, newspapers, maps and lithographs,
the recreate San Fransisco's great calamity an indomitable
spirit with stunning realism.
This richly-illustrated 220-page book is "Must See 3-D™"
for the 3-D collector and anyone interested in the history
of the earthquake. The book includes a pair of 3-D glasses.
Printed on heavyweight glossy paper, the book weighs nearly
There are more than stereoviews of the earthquake and fire
in the book. Stereoviews range from images showing the early
history of stereoviews to the Panama-Pacific International
Exposition, which was built on the landfill area created from
the debris of the fire. The beginning chapters introduce readers
to the history of the stereoscope and contain several California
related 3-D images. The 3-D images include views of the magnificent
City Hall before and the tragic ruins of the building after
the fire, taken from nearly the same location. One of the
most dramatic 3-D photos is the Harbor Emergency Hospital
with an old-time horse drawn fire engine sitting in frontof
it while the city burns with billowing black smoke filling
the sky in the distance.
The quality and clarity of the 3-D images presented in the
book is outstanding. Along with the numerous 3-D views are
2-D enlargements of several scenes, giving readers close-up
versions to see more details. Several stereoviews featured
in the book were printed from the original glass-plate negative
from the Keystone-Mast Collection.
What others are saying about Earthquake Days
“Earthquake Days is one of those rare and special books-both
smart and gorgeous. Burkhart's personal passion for stereophotography
rings through these pages, coupled with his great sense of
history and storytelling. The illustrations are lustrous,
with stereo card views, bird’s-eye views and fantastic
full color reproductions of period newspapers, lithographs
and more. This book is a tremendous contribution to the visual
history of one of the world’s most famous disasters.”
- Stephen Becker, Executive Director, California Historical
“What a pleasure and more - what a surprise to find
in this elegant book both a revitalization and a powerful
retelling of the familiar drama of San Francisco’s destruction
by earthquake and fire in 1906. Burkhart has gathered not
only the most complete collection of photographs (many of
them stereo views) and other illustrative revelations, he
has created - page after page - a richly rewarding, enlightening
experience for what should be his many, many readers. What
a pleasure for them!”
- J. S. Holliday, author of The World Rushed In and Rush
“A beautiful book.”
- Philip L. Fradkin, author of The Great Earthquake and
Firestorms of 1906
Earthquake Days: The 1906 San Fransisco Earthquake and
Fire is a 220-page hardcover book, 10.25 x 13 x 1 inches.
ISBN 0977330567. Retail price is $44.95 (U.S. only).
historian and author David Burkhart is an honors graduate
of Yale. A resident of the Bay Area since 1980, he and his
wife live on the San Fransisco Peninsula, half a mile from
the aptly named San Andreas Lake. Mr. Burkhart is a member
of the small staff at San Fransisco's renowned Anchor Steam®
Brewery. A professional trumpeter, he teaches at the San Fransisco
Conservatory and performs regularly with the San Fransisco
Symphony and Opera. He is also a member of the National Stereoscopic
For more information or to order a copy of the book online,
or e-mail firstname.lastname@example.org.
Write to Faultline Books, P.O. Box 849, San Bruno, CA 94066.
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Star Wars Television
to TIME, Star Wars creator George Lucas is saying
that the upcoming Star Wars television show he is
working on is in 3-D with "glasses and everything."
Lucas has agreed to write 100 one-hour episodes for television
to be shown in 3-D. The series is being produced by Rick McCallum
and is expected to spark a big-money bidding war between the
BBC and ITV, reports said.
"Writers will soon start work to prepare for filming
and release in 2008, said McCallum adding, "The series
will introduce 'a whole bunch of new characters' and be 'much
more dramatic and darker.'" George Lucas has committed
himself to writing the Star Wars TV series. It'll
all be new because the originals will be too old."
They will fill in the missing years between 2005's prequel,
Revenge Of The Sith, and original film Star Wars,
made in 1977. The TV series will focus on the rise of Darth
Vader's dark empire and will feature original actor Anthony
Daniels, who played robot C-3P0.
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House 3-D Lenticular Movie Poster
Sony Pictures Digital Inc. has issued a theatrical 3-D lenticular
poster to promote the film Monster House. The poster
shows the house turning into a monster. A business card size
version of the lenticular image is also being produced to
promote the film.
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Geelong Advertiser is going 3-D daily starting April 1
Geelong Advertiser is going 3-D daily. Not the whole
paper, mind you. Just enough to tantalise and play with your
senses. Australia's most interactive newspaper has developed
its own special techniques and technologies to take our photographs
into the third dimension.
"Look into our paper and you will see into the distance.
It's so real, you feel like you could walk into the page,"
say the editors, "It's so real, it's unreal. This is
not an April Fool's joke. We've been working on this project
for six months, developing the technology and sourcing the
special glasses that will be available in newsagents. Our
pictures will be local photographs taken by our own award-winning
photographers, not conversions of old stereoscopic slides
(although we will publish some of those as well)."
A team of specially selected readers has been working with
us so that we can share the knowledge. "We've shown them
how to make their own 3-D pictures for publication. That's
right. We're sharing our secret with you, our loyal readers,
so we can publish your 3-D pictures, too. It starts on Saturday,
April 1 with a special 3-D poster. But it all began when we
were brainstorming our interactive hit, TXT the Editor late
last year. How else could the Geelong Advertiser provide an
interactive experience for its readers?"
And so it began, months of research and development, guidance
from some truly amazing people on the internet and a test
photograph published in The Geelong Advertiser on
January 10 this year. It was a very small, picture in an advertisement
for home delivery which appeared on the weather page. The
3-D subject was a Test cricketer, carefully manipulated to
jump in the air and off the page. "We put the glasses
and bingo! it worked.
The testing continued with a special, limited print run off
our printing press. Some pictures worked better than others,
so we refined our techniques.
The Geelong Advertiser is not the first newspaper
or magazine to print 3-D pictures. National Geographic
published pictures from Mars in 1998 and a newspaper in Canada
has published a 3-D edition but The Geelong Advertiser
will be the first to publish daily, for all of April or until
the fun runs out.
And we will be the first in the world to publish readers'
pictures daily and show how to do it.
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Live 3-D Sports
in Movie Theatres by 2007
theater operators hope to be screening live 3-D sports events
by 2007 in a bid to lure sports fans away from their home
theater systems and bolster sagging mid-week ticket sales.
Ticket sales at theater chains dropped nine percent in 2005
from what analysts said was a combination of lackluster films,
competition from other forms of entertainment such as video
games and the spread of large-screen, high-definition televisions
and digital video recorders.
While worldwide tickets sales are forecast to grow 12 percent
over the next five years, exhibitors want to use new digital
projection technology to change the way consumers think about
"We want to transition our theaters from being traditional
movie theaters to being community entertainment destinations,
and what better way to do this than sports?" said Shari
Redstone, president of the National Amusements Inc. theater
In 2004, during Boston Red Sox baseball fever, the year they
won the World Series for the first time since 1918, National
Amusements, the controlling shareholder in Viacom Inc, began
screening high-definition broadcasts of Red Sox games in its
Showcase Cinemas in several New England cities on weekday
The cinemas brought in vendors to stroll the aisles with
hot dogs, peanuts and beer, sold team gear in the lobbies
and encouraged fans to loosen up as they would in the ball
"We are not just putting the game up on the big screen
but making the experience like being in Fenway Park,"
Redstone, a Red Sox fan, said. "The experience is more
important, really, than what you are showing."
Other chains are looking to much-improved digital three-dimensional
projection for an experience theater-goers can't get at home.
But while the projection has greatly advanced from the early
3-D days, special glasses must still be worn to achieve the
Michael Lewis, chairman of privately held REAL D, which created
3-D prints for the Walt Disney Co's Chicken Little,
said 3-D technology has tested successfully on National Football
League games, but unwinding who owns the rights to screen
games in theaters may be tricky.
"We think the concerts will be the first because they
are easiest to do," Lewis said. "Sometime in 2007,
our goal is to get live sports programming to theaters. Some
of the (sports) rights holders see it as cannibalizing opportunities
in other venues that they paid a lot of money for."
Three dimensional filming is achieved by using two digital
cameras set apart the same distance as human eyes.
Lewis would not divulge which distributors Real D is working
with on 3-D sports broadcasts.
Peter Brown, chief executive of AMC Theatres, owned by privately
held AMC Entertainment Inc., said exhibitors are in the early
stages of trying to drive more live content into their venues.
"It's a bit of a brave new world," Brown said last
week at the ShoWest convention in Las Vegas. "The folks
that control those rights or owners have to sort that out.
(The contracts) weren't created with that notion in mind."
"National Amusements had no problem securing rights
to screen games because the Red Sox organization controls
the New England Sports Network that broadcasts the team's
games in the region, a lucky break," Redstone said.
"I have talked to some of the other (Viacom) entities
about getting some more programming, but it is extremely difficult
to get through the rights issues," Redstone said.
Nor is it clear whether in-theater games would feature commercials
or if it would function more like pay per view.
National CineMedia, a consortium of Regal Entertainment Group,
AMC and Cinemark theaters, has been working on ideas and relationships
with TV networks and cable programmers, NCM Chief Executive
Kurt Hall said.
National CineMedia has broadcast the NASCAR Daytona 500,
Major League Soccer and part of the Tour de France in some
of its theaters in past years, but wants to expand into regular
sports and concert programming, especially during the weekday
"The intent is to cross market the theater event and
network TV programming and even start including the theater
audiences in the TV ratings calculations," Hall said.
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Encounters of a 3-D Kind
The future of visual technology has come to the Ballarat
Municipal Observatory in Austrailia with the opening of the
3-D AstroTour Virtual Reality System.
The state-of-the-art program provides visitors to the observatory
with a 3-D view of space, the solar system and the galaxy
through short films and interactive software packages.
was developed by astronomers at the Swinburne Centre for Astrophysics
and Supercomputing and is the first of its kind to be permanently
located in regional Victoria.
Ballaarat Astronomical Society committee member Aaron DeBuhr
said the AstroTour program would provide an entertaining way
for school or community groups to learn about astronomy. "It
can be a very powerful tool, because it really helps people
visualise what's out there," he said. "Kids can
look into telescopes for a while, but 3-D movies really grab
their attention and teach them about space. Another benefit
is that when people book for a tour of the observatory and
it's not a clear night, they'll still be able to take an AstroTour."
Visitors wear special glasses to make images produced using
software and two projectors appear in 3-D. The system was
funded by a City of Ballarat community development grant.
DeBuhr said students from primary school-aged to VCE physics
could benefit from the system.
This Observatory, situated at Mount Pleasant in Ballarat,
was established on the initiative and with the financial support
of James Oddie, and was formally opened to the public in 1886.
When Oddie presented the Observatory to the people of Ballarat,
it became the first municipal observatory in Australia. The
Observatory is located on the corner of Magpie and Cobden
Street, Mount Pleasant, Ballarat East and is open every Friday
and Saturday evening.
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Center of Art and Photography to present Jim Gasperini's StereoJet
prints and Simon Bell's Los Caros Viejos: Classic
American Cars in Cuba in 3-D starting April 6
Gasperini, multimedia artist and co-producer of the Burning
Man Opera, displays his intriguing back-lit StereoJet prints,
an experimental technology in which the left and right images
of a stereo pair are printed on opposite surfaces of a multi-layer,
transparent substrate using inks that show different colors
when viewed from different angles.
In the stereo theatre, world-renowned stereographer Simon
Bell presents Los Caros Viejos: Classic American Cars in Cuba,
a celebration of the classic motor vehicle in stunning and
colorful 3-D. Show will be accompanied by traditional Cuban
music. Please join us for an artist’s reception with
Jim Gasperini on First Thursday, at 6 p.m. on April 6.
The 3-D Center of Art and Photography is located at 1928 NW
Lovejoy in Portland, Oregon. Hours: Thursday through Sunday,
1 to 5 p.m. First Thursdays, 6 to 9 p.m.
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Indigo Lenticular 3-D Application now available in Europe,
the Middle East and Africa
has announced the availability of the HP Indigo Lenticular
3-D Application in the EMEA (Europe, Middle East and Africa)
market. Available through an agreement with HumanEyes Technologies
Ltd (HET), the lenticular kit enables HP Indigo press s2000
owners to produce the full range of lenticular effects for
specialty printing applications.
Lenticular products have a high added value for both printers
and customers, and 3-D images have proven to have a stopping
power, five times greater that conventional 2-D print, and
four times the staying power, making them highly attractive
to retailers and producers of direct mail and promotional
items. Lenticular prints contain multiple images that create
the illusion of movement or a third dimension. Possible effects
include flipping, morphing, zooming, 3-D and animation.
The lenticular kit comprises special screening software,
skew enhancing guide system hardware, and calibration jig,
all developed by HP, as well as software for creation of lenticular
content, developed by HET and two substrates suited to different
applications, provided by HET.
"The HP Indigo Lenticular 3-D Application opens exciting
and entertaining new opportunities for creative marketing
organizations," said Alon Bar-Shany, vice president and
general manager, Indigo Division, HP. "The simplification
of what has traditionally been a slow and expensive process
has, with HP and HET technology, become available for general
The HP Indigo Lenticular 3-D Application simplifies the production
of lenticular images by slicing the images to be used and
interlacing them digitally. When done conventionally, slicing
and interlacing was time-consuming and expensive, making both
short-run and on-demand production unfeasible. The special
hardware developed by HP ensures alignment between the substrate
and the image to optimise the 3-D quality effect. The result
is an end-to-end solution that enables, for the first time,
production of cost-effective, digital, high-quality, short
run lenticular prints. The HP solution is the only digital
commercial and industrial solution to offer these benefits.
"Everything has been carefully thought through, and
all of the materials, processes and software are matched to
give you a quality result, time after time. Lenticular is
a proven technology that has been waiting for this solution,"
said Harry Skidmore, CEO, Easibind International, Derbyshire,
UK, which beta tested the lenticular application in Europe.
"The HP Indigo Lenticular 3-D Application combines versatility
with consistent quality which is a winning combination, and
takes the lenticular process to a new advanced level."
Applications for lenticular products include A4 posters,
shelf-wobblers, mouse pads, coaters, business cards, greetings
cards, POS displays and myriad small promotional items including
buttons, key rings and fridge magnets.
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3-D Solutions introduce 42-inch 3-D WOW display with enhanced
an out-of-screen performance, where objects virtually fly
in front of the screen, it immediately grabs the attention
of the viewer. Philips 3-D WOW display is intended for use
in media rich environments such as stores and shopping malls
to attract the visitors' attention and leave them with an
extraordinary and entertaining 3-D experience.
Philips 3-D displays allow multiple users to view 3-D content
at the same time within a large comfort zone, providing a
sustainable 3-D viewing experience without the need for special
viewing glasses. The 42-inch 42-3D6W01 WOW is especially designed
for applications that require an eye-catching 3-D viewing
experience. It includes a new lens design based on the slanted
multi-view lenticular lens technology, known from the 3D6C01
Comfort type that was designed for a natural 3-D experience.
The same unique advantages are offered: full brightness, full
contrast and true color representation. Besides 3-D viewing,
the display can also be used as a high-quality screen for
standard 2-D content, which makes Philips 3-D WOW display
a versatile presentation tool for a wide variety of applications.
The 42-inch 3-D WOW display is the second WOWvx-based product
from Philips that promises to help professionals create an
amazing viewing experience with the latest technology to make
content richer, more exciting, and more entertaining for the
end-user so that it's almost "real". WOWvx provides
the latest innovation in technology to attract the consumer's
attention and is well positioned for use in digital signage,
games, gambling, 3-D visualization, etc.
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Here are a few 3-D auction results from the past month.
A 9.0 copy of Harvey Comics' 3-D Hits
Sad Sack #1 (Harvey, 1954) sold for $399 with eight
bids. This was a Harvey Comics File Copy. The issue
included two pairs of glasses. George Baker cover art.
A 7.0 copy of Dell Comics' 3-D-ell featuring
Flukey Luke sold for $80.50 with three bids. 3-D-ell
#3 File Copy (Dell, 1953) The comic came from the Random
An 8.5 copy of EC Comics' Three Dimensional
Tales from the Crypt of Terror #2 (EC, 1954) sold for
$862.50 with six bids. This great EC 3-D comic has a
cover by Al Feldstein, with stories from Tales From
the Crypt and Vault of Horror that have been redrawn
to the 3-D format by Jack Davis, Will Elder, Johnny
Craig and Joe Orlando.
The original six-page Bozo Bear artwork
for Funny 3-D Comics (Harvey, 1953) sold for $230
with three bids. This cute funny animal story originally
appeared in Harvey's earlier Nutty Comics. The pages
are all stamped "Blue" at the top, and a
tissue overlay (missing on the second page) provides
the red and blue color breakdowns needed for the 3-D
process. All pages are on illustration board measuring
15" x 20", with an image area of 12.5"
The original cover art for the The Flintstones 3-D
#4 (Blackthorne, 1988) sold for $86.25 with four bids.
Fred, Wilma, and baby Pebbles get together for this
family portrait, with Pebbles checking out the story
of her own birth in this issue. She even has her 3-D
glasses on!. The board measures 14.5" x 20.5",
with an image area of 11.75" x 18". A copy
of the comc was included in the sale.
The original production cover art for Adventures
in 3-D #1 (Harvey, 1953) sold for $425.50 with three
bids. An intense cover designed to take full advantage
of the 3-D process, this impressive image is just
as scary in 2-D. The cover is made up entirely of
stats, with no original art at all, but it still a
fantastic image that showcases artist Howard Nostrand's
impressive composition and lush inking style. Measures
13" x 19", with an image area of 10.5"