Incredibles View-Master® Reels
conjunction with the release of Disney and Pixar's The Incredibles,
View-Master® is releasing a three-reel blister card set
featuring the Incredible family's adventure.
The images on the reels maintain the widescreen aspect of
the film, a first for a View-Master® reel. The result
is black bars at the top and bottom of the images.
Bob Parr used to be one of the world's greatest superheroes,
known to all as Mr. Incredible, saving lives and fighting
evil on a daily basis. But now, 15 years later, Bob and his
wife, a former superhero in her own right known as Elastigirl,
have adopted civilian identities and retreated to the suburbs
to lead normal lives with their three kids. Now he's a clock-punching
insurance claims adjuster fighting boredom and a bulging waistline.
Itching to get back into action, Bob gets his chance when
a mysterious communication summons him to a remote island
for a top-secret assignment.
incredible, a real telescope that doubles as a View-Master®
projector! Telescope has a wide field of view and 17.5x magnification
Convert it to a projector to send images from any View-Master®
reels onto walls, ceilings…just about anywhere! It can
even project other View-Master® reels!
The folding tripod legs and handle make it easy to take the
fun anywhere you go.
The projector use requires four “C” alkaline
batteries (not included).
The Incredibles View-Master projector/telescope retails for
DVD features View-Master® Themed Artwork
Home Entertainment has officially announced the complete series
of Wonderfalls to be released on DVD. The Fox Network TV series
starred Caroline Dhavernas, Katie Finneran, Tyron Leitso and
The cover art features a View-Master® viewer. The individual
DVDs look like View-Master® reels. The short-lived TV
series featured scene changes that moved like advancing a
The three-disc set is scheduled for release on Jan. 18, 2005,
and should retail at around $39.98. The episodes themselves
will be presented in 1.33:1 full frame along with English
Dolby Digital 5.1 tracks.
Extras will include audio commentaries by Caroline Dhavarnes,
Katie Finneran, Todd Holland and Bryan Fuller on episodes
Wax Lion, Crime Dog, Lovesick Ass, Safety Canary, Cocktail
Bunny and Caged Bird. Other extras will include a Greetings
from Wonderfalls feature, a featurette entitled Fantastic
Visual Effects and a music video.
Gehrig Stereoview at Auction Dec. 10 and 11
Auctions is selling a Keystone Company stereocard featuring
Lou Gehrig in an eBay Live auction on Dec. 10 and 11.
It is Keystone card number 32597 and
shows the Yankee first baseman near the dugout posing for
a stereo camera.
The card has some damage to the lower
right corner but the stereoscopic images are sharp and clear.
Another card being auctioned features an old time telephone
operator. Of interest in the stereoview is a very collectible
Indian and Bear Mechanical Bank sitting on the operator's
telephone switchbox. The card is on a tan mount. It was originally
published and sold by L.W. Halbe, photographer, from Dorrance,
Mars 3-D Movies
partnership of cosmic proportions may propel the Science Museum
of Minnesota and Twist Films to the forefront of 3-D movie-making
for museums across the country.
The first stop is Mars.
By working in tandem, the Science Museum and Minneapolis-based
Twist Films collaborated with NASA and Panasonic. The result
is Mars 3-D, the first film using footage from NASA's $820
million mission exploring Mars with two robot rovers. The
film will debut Oct. 8, using a state-of-the-art digital 3-D
projection system provided by Panasonic.
Leaders at the Science Museum and Twist hope the movie will
convince museums nationwide of the value of investing in digital
3-D. If they are successful, the duo plans to profit from
the trend by making educational movies for those theaters.
"By getting in early and being a showroom facility,
we hope to be out in front with a library of 3-D productions,"
said Mike Day, director and executive producer of the science
museum's Omnitheater and 3-D Cinema.
The creation of Mars 3-D is an example of different groups
leveraging common business interests to get something done.
At the end of 2002, Twist wanted to expand beyond its niche
of producing commercials by entering the emerging education
film market, said Melissa Butts, Twist's executive producer
of branded entertainment.
Twist settled on the idea of a documentary about NASA's planned
trip to Mars after a brainstorming session with staff at the
science museum. "Basically, we were trying to create
a calling card for the museum community, and we knew the community
was intensely interested in Mars," Butts said.
Twist contacted NASA, which was looking for a way to tell
the story of the mission to the public. NASA granted Twist
access to the behind-the-scenes activities of the scientists
leading the mission. This resulted in a short movie about
building and launching the Mars rovers -- Future Frontier:
Mars -- that debuted at the start of this year and has been
shown at science centers around the world. Based on that success,
the science museum provided Twist with $150,000 for Mars 3-D.
The science museum was interested in financing a 3-D movie
because it needed content for its own 3-D digital theater.
Panasonic, a branch of Matsushita Electric Industrial Co.
of Japan, sponsored the science museum's 3-D theater as a
way to showcase $500,000 of its cutting-edge equipment.
The system has four digital projectors and uses polarized
light to create 3-D imagery, rather than the red/blue lens
filters of the past. Audience members wear polarized glasses
to perceive the 3-D effect. The digital movies can be stored
on a computer, so they are less expensive than film, don't
degrade over time and can be distributed electronically.
Day and Butts say the big test of the digital technology
and the 3-D movies starts this October. "Everyone expects
this will be the proof of concept," Day said.
Getting in early on a film trend is something Day knows about.
Day and the science museum were early promoters of the IMAX/Omnimax
format in the late 1970s. The science museum has produced
some of the most successful IMAX/Omnimax movies ever, such
as Jane Goodall's Wild Chimpanzees and Ring of Fire. Science-museum
movies have played to more than 60 million people in 24 countries.
Day believes the science museum can now do the same thing
with 3-D digital movies. So does Twist Films.
"The first thing for Twist is that we are on the cutting
edge of a new way that films are being shown ... especially
to the museum community," Butts said.
Predicting how many museums will install digital theaters
and clamor for digital 3-D films is difficult, Day said. Research
indicates about 250 science centers and museums in North America
are too small to build IMAX theaters, but they could accommodate
the more flexible digital 3-D technology, he said.
"It's hard to do a business projection," Day said.
"That's why we built the partnerships -- so everyone's
risk in developing the content is minimal."
However, the science museum and Twist are already planning
to make two more films.
Tim Thomas, president of Van Nuys, Calif.-based ParadiseFX,
a 3-D, high-definition, film production company, said museums
are typically slow to embrace new technologies, but the science
museum is taking a forward-looking approach and positioning
itself well for the evolution of movies toward a digital format.
Digital content will allow museums more flexibility, he said.
"A science center could lease these films and pull them
off a network and change films every day if they wanted to,"
As for 3-D, for the past 10 years or more, it has mostly
been relegated to theme parks, but Thomas expects the new
digital technologies will make it more popular.
3-D is especially well-suited for science movies, since engineers
and scientists are increasingly using 3-D imagery in their
research, Butts said.
"If your perception is that 3-D is cheesy when you walk
in the door, that will change when you walk out," Butts
Vladmasters are handmade View-Master® reels designed,
photographed and hand-assembled by Vladimir. The images make
use of toys, craft supplies and other small household objects,
sometimes to re-imagine works of literature and sometimes
to tell new stories.
Vladimir lives in Portland, Oregon where she projects movies
at the Northwest Film Center and also works in the equipment
room of their film school. She has been hand-making and selling
her own Vladmaster disks for a little over a year. In April
she debuted her first performance of the Lucifugia Thigmotaxis
Vladmaster set at the Portland Documentary and Experimental
(PDX) Film Festival where she was crowned, with more than
a little tongue in cheek, the World Champion of Experimental
Vladimir also makes and shows Super8 films with the Portland
Super8 collective the Tiny Picture Club. Currently she is
hard at work figuring out how to make a 3-D Super8 film for
their next screening. Vladimir occasionally mass produces
form letters and has created her own line of scratch-it Vladland
lottery tickets. She enjoys riding her bicycle fast, building
electronic circuits and the very early films of Rene Clair.
A Vladmaster performance is a simultaneous Vladmaster experience.
The first of these performances occured on April 17, 2004,
at the PDX Film Festival. A packed audience of 380 people
at the Guild Theater in Portland were treated to a live Lucifugia
Thigmotaxis experience. Each was given a View-Master®
viewer and a set of four Vladmaster reels. The soundtrack
was played over the theater sound system and all 380 people
followed the adventures of a cockroach named Stanley through
narration, music, sound effects and ding noises to cue the
advancing of the reels.
Additionally, if you would like to be a part of the mailing
list and be informed about upcoming performances and the creation
of new vladmaster sets, please e-mail Vladimir and she will
add you to the list. Visit www.vladmaster.com to send an e-mail
Express 3-D Opens in UK
Express, the world's second longest running musical,
opened Nov. 3 with an all new 3-D movie as part of the new
United Kingdom production. According to producter Tim Wellspring,
the Manchester opening night went very well.
Wellspring told 3-D Review Online Magazine that
the film uses polarized glasses instead of anaglyphic (red/blue)
glasses, as earlier reported.
For more about the production, see the Starlight
Express article in our June 2004 issue.
Introduces New View-Master® Viewer Packaging
Productions has redesigned the retail package for its special
edition View-master® viewer. The new package (item code
VML) is entirely transparent, enabling the customer to see
the viewer itself and even view the 3-dimensional image by
holding the package up to a light source.
The viewer contains a new sampler reels, which contains one
image from each of the company's seven 3-reel packets featuring
the work of Bruce Goff, Frank Lloyd Wright, Frank Gehry, Charles
and Ray Eames and Hans Scharoun. Two of the images are taken
from the packets themselves, while five of the images, including
a stunning view of Fallingwater in the autumn, have never
been released before.
Suggested retail price for the viewer and sampler reel is
$18. Special terms are available for academic institutions.
Photo Process Gives Clarity to Past
Medina man an authority on stereoscopic
by Paula Schleis - Akron
Beacon Journal staff writer
John Waldsmith leafs through a collection of photos, finds
one to his liking, and slides it into a special viewer. Four
Akron rubber factory workers, their bare arms and work overalls
filthy from hauling tires out of a curing pit, pop into three-dimensional
clarity. It's as if a moment frozen nearly 80 years ago is
on the verge of springing to life.
That's the magic of stereo views, a photography process that
most folks today would recognize in a child's View-Master®.
But long before being used to show Bugs Bunny in mid-stride
or Superman in mid-flight, stereo views were recording human
history. And Waldsmith, a Medina County resident who is a
national authority on the topic, has collected 40,000 scenes
during his lifelong hobby.
Waldsmith still remembers the day he found a stereoscope
while helping to clean out his parents' closet in 1971. ``I
had never seen one, so I had to stop and take a look,'' Waldsmith
said. As he looked at some of the images, he said to himself:
``Wow, these are incredible.''
His fascination led him to learn everything he could about
the history of stereo views, and in the process made himself
an authority. He helped found the National Stereoscopic Association,
he's a professional auctioneer and appraiser and his book
Stereo Views has sold 30,000 copies in a narrow-interest
In recent years, Waldsmith has focused on collecting images
taken in Ohio or by Ohioans. ``I have views of factories that
no longer exist. Memories are fading, but these (images) keep
them alive,'' Waldsmith said.
He also has stereo views of schools, churches, cemeteries,
famous people and everyday life, some snapshots reaching back
to the mid-19th century. In one scene, four women pause in
front of a Wadsworth home. One of them is painting on a canvas,
her brush ready to make the next stroke. Another view shows
water rushing to fill in a lock so a boat can continue its
progression through the Ohio & Erie Canal in Akron. An
image of the old Portage Hotel is so crisp, it looks as if
the pedestrians might trip over uneven bricks that make up
Each stereo view is made up of two nearly identical photos
that are mounted side by side on a card. The left and right
eye have a slightly different perspective, and a dual-lens
camera records both viewpoints. It takes a special viewer
to make the two photos appear as one three-dimensional scene.
Because most of the views involve a process called contact
printing, the photos are sharper than typical modern photographs.
Stereo views became a sensation after Queen Victoria marveled
over them at The Great Exhibition of 1851 in London.
The optical wonder continued its heyday until about the 1920s,
when there was new technology to marvel at: 35mm film. But
Waldsmith said stereo photography is far from a lost art.
It's commonly used by science, the film industry has used
it to create 3-D films, and stereoscopes are used to test
your vision when you renew your driver's license. And of course,
the View-Master® is one of the most recognizable toys
of the last century.
Even with other technology at our fingertips, the simplicity
of stereoscopes can still take our breath away. As Waldsmith
talked about his hobby in the Barberton Public Library history
room, he attracted a small group of onlookers who asked to
see the images. The library's historian, Beth Swartz Khan,
was even moved to haul out nearly 100 unique stereo views
of town founder O.C. Barber and his famous Anna Dean Farm.
The photos were taken in 1917 by Lynn Skeels, a Ravenna man
who traveled the world taking images.
The Internet has made the hobby of collecting stereo views
easier, but more expensive, Waldsmith said. He has seen cards
he would have valued at a few dollars bid up to more than
$100. Waldsmith said he's spent as much as $300 apiece for
views of a Goodyear airship. ``I've never lost my fascination
for them,'' Waldsmith said. Even 30-plus years after beginning
his collection, ``they are still incredible to me.''
Paula Schleis can be reached at (330) 996-3741 or email@example.com.
Opens Big in IMAX 3-D
The Polar Express, the first full length feature
converted into IMAX 3-D, set a record for IMAX Theatres, selling
out one performance after another. The Polar Express:
An IMAX 3-D Experience is the first full-length feature ever
converted into IMAX® 3-D. The film opened Nov. 10 in select
IMAX, IMAX Dome and IMAX 3-D Theatres on screens up to eight
stories tall with 12,000 watts of digital surround sound.
This holiday themed film, based on the classic Caldecott
medal-winning children's book written by Chris Van Allsburg,
is directed by Oscar® winner Robert Zemeckis and stars
two-time Academy Award® winner Tom Hanks. Using state-of-the-art
CGI and performance capture technology to create a unique
blend of realism and fantasy, it tells of a doubting young
boy who takes an extraordinary train ride to the North Pole
and embarks on a journey of self-discovery that shows him
that the wonder of life never fades for those who believe.
Some Polar Express collectibles
- Polar Express 3-D one-sheet movie poster (not in 3-D but
has IMAX 3-D printed on the poster)
- Polar Express Lionel Train Set
- Polar Express Digital Press Kit (promotional - distributed
- Polar Express Activity Book (promotional - distributed
- Polar Express bookmark (promotional - distributed to media)
- Polar Express giant holiday cookie (promotional - distributed
- Polar Express Gameboy Advance
- Polar Express Hallmark Christmas ornaments:
North Pole Table Decoration with Gold Foil Embossed Round
Trip Hologram Ticket
Talking Plush Santa
of IMAX Theatres showing The Polar Express in 3-D
Digital Press Kit
Warner Bros. Pictures released a digital press kit to promote
the release of the holiday film, The Polar Express.
The film, starring two-time Academy Award® winner Tom
Hanks in five different roles, was released in 3-D at selected
IMAX Theatres and in 2-D in theatres nationwide.
The press kit contains a DVD with interactive menus for film
reviewers to browse digital photos, notes from the production,
a film trailer preview, conceptual artwork and a Web link.
The DVD features several short film clips, music and sound
effects from the film. Unfortunately, there are no 3-D versions
of the photos on the press kit, which was released to promote
the 2-D version of the film.
The press kit contains a 38-page booklet containing additional
production information including an itinerary of promotional
appearances by author Chris Van Allsburg, who wrote the book
on which the movie is based.