Ways to use View-Master®*
The use of modern
full color stereo pictures by business firms dates from March, 1939
when View-Master® produced the first in a series of pictures
for use in selling. Since that date large concerns such as R.J.
Reynolds Tobacco Co., Proctor and Gamble, Sunkist Oranges and many
others have used View-Master® 3-D pictures with spectacular
results. 3-D pictures command the undivided interest and attention
of the viewer. These "come to life" pictures add a "believability"
and acceptance to any marketing presentation. Anything that can
be photographed can be pictured to advantage with View-Master®
3-D pictures. Bulky products, services, product uses, manufacturing
processes, lifestyles and any other selling factors can be brought
to the eyes of the customer with a realism achieved by no other
form of photography. View-Master® 3-D pictures are simple and
easy to use. Mounted in seven-scene reels that are durable, lightweight
and so compact that hundreds can be carried in the pocket. Applications
are practically unlimited. Use them for sales presentations, historic
preservation, educational applications, instructional training,
promotional giveaways, employee premiums, table top advertising
displays, 3-D illustrated publications, fund raising, souvenir sales
and more. View-Master® 3-D pictures can be used in any selling
situation. The following list shows over 100 ways View-Master®
3-D pictures have been or can be used by various types of business
here to discover how you can mass produce your own custom View-Master®
reels and packets.
Agencies 3-D pictures of agency personnel and office facilities
as well as picture's of client's operating plants to show agencies'
scope of operations make impressive additions to an agency's solicitation
of new accounts. Production of View-Master® 3-D pictures for clients
can be a very profitable agency service.
Chemical Manufacturers use series of View-Master® 3-D pictures
to demonstrate progressive killing action of Two, Four, and Five-T
mixture on Canadian thistle and blackberry. Date cards photographed
in each picture indicate time involved.
Freight Lines loading and unloading of refrigerated vegetable
cargo is shown in dramatic stereo to demonstrate quick, careful
handling of perishable products by employees.
Conditioning Equipment Manufacturers use seven-scene View-Master®
3-D pictures to show new models of home air conditioning equipment.
Pictures of actual installations show customers how units will
look in the home.
Buyers Imagine today's supermodels showing off your latest
product as it is modeled for you in pictures so life-like you
think they will walk out of view. Use these pictures to preview
and sell merchandise before it arrives.
use View-Master® 3-D pictures to show best examples of completed
homes or buildings to impress prospective clients with scope and
variety of work. Take three dimension progress pictures of building
construction. Use date cards to show time element. Full color
3-D pictures give the effect of an actual visit to the project.
Galleries and Antique Dealers use View-Master® 3-D pictures
to show objects of art that are for sale but not on display. Also
to keep a realistic picture record of exhibits and shows.
use View-Master® 3-D pictures as evidence. True to life realism
of stereo pictures adds understanding and believability.
use View-Master® 3-D pictures to show high quality, realistic
views of those one of a kind collector's items. Include a View-Master®
3-D Reel of the truly unique antique with your auction catalog.
Body Repair Shops use three dimension pictures showing
operations in rebuilding crumpled fenders to demonstrate quality
of craftsmanship available from the shop.
Freight Lines Pictures in realistic stereo of truck and
trailer equipment, freight handling operations and areas served
are excellent attention getters and prestige builders for agents
who sell the freight line service.
Dealers "Come to life" View-Master® 3-D pictures
of car models and color combinations available but not in stock
make selection easy for car buyers.
Manufacturers 3-D pictures show realistically how various
colors of striped and plain awnings look on different types and
colors of houses. Pictures allow customers to select awnings with
ease and confidence.
Routemen use View-Master® 3-D pictures to show decorated birthday
and other special occasion cakes to customers. Make selection
easy. Eliminates the need for actual samples.
use View-Master® 3-D pictures to rent safe deposit boxes. Boxes
of various sizes photographed with capacity contents stacked along
side helps the customer select the size they need.
Fixture Dealers Harmonious installations of various colored
fixtures can be shown with selling effectiveness on View-Master®
Parlors Attractive hairdos are easy to show with dramatic
3-D pictures. Use good looking models and photograph each arrangement
from front, back and sides.
Alleys use real-as-life View-Master® 3-D pictures to influence
formation of new teams and leagues. Stereo pictures of alleys
and other facilities make effective selling tools.
use View-Master® 3-D pictures to show how beer is made and to
take customers on a trip through the brewery. These pictures are
ideal to impress dealers with the care used in brewing.
Companies use easy to understand View-Master® 3-D pictures
to show attractive brick homes, churches, schools and commercial
buildings, also to show step-by-step procedure in building different
types of outdoor barbecues and fireplaces.
and Hardware Dealers use View-Master® 3-D pictures to show
installations of door knobs, knockers, locks and cabinet fixtures,
etc., available but not displayed.
Material Manufacturers picture typical installations of
sheathing, siding, wallboard in residences, schools and commercial
buildings in View-Master® 3-D pictures. Salesmen use 3-D pictures
mounted in easy to use View-Master® Reels to sell similar installations
in other areas.
Contractors View-Master® 3-D pictures of completed homes
create confidence in the minds of prospects. Pictures are most
effective when they show homes already landscaped and attractively
Lines equip the ticket office with View-Master® 3-D Reels
to show scenic highlights along the various routes. This allows
passengers to "sample" the trip in advance.
Makers preserve pictures with View-Master® 3-D Reels of
completed furniture in seven real as life views. These pictures
can be used to sell similar pieces to new customers.
take View-Master® 3-D pictures of typical buffets and table settings
to show new customers the completeness of their service. Customers
can select the type of service desired with ease and confidence.
Breeders show service bulls, and blooded stock in realistic
View-Master® 3-D pictures. Stereo pictures show qualities of conformation
to best advantage.
show View-Master® 3-D pictures of available plots. Take pictures
during spring and summer when cemetery shows to best advantage.
Use pictures during bad weather to sell plots.
of Commerce send View-Master® 3-D pictures of available
industrial sites to distant prospects. The true-to-life realism
of these pictures make them almost as effective as an actual inspection
trip. Local historic or tourism sites can also be featured to
show off the local area to visitors or prospective industry.
Nurseries use View-Master® 3-D pictures to show actual
scenes of children's activities, classroom and recreational facilities.
use View-Master® 3-D pictures of prominent members as well
as interior pictures of the church when calling on prospective
members. Sunday school membership can be increased by showing
parents 3-D pictures of interesting class activities.
Services View-Master® 3-D pictures show the completeness
of service and the different equipment used to that end. Before
and after pictures could be featured.
View-Master® 3-D Reels are now collector's items. National and
International clubs have organized and started collecting rare
and unique View-Master® 3-D Picture Reels. Special View-Master®
3-D reels and blister packets have been produced by groups such
as The National Stereoscopic Association and the View-Master®
Tru-Vue Collector's Association. Limited edition and commercially
produced reels are now becoming quite collectible. Reels produced
in limited numbers such as advertising reels available only from
the companies who produce them are especially desirable.
Organizations can feature their projects or goals with
View-Master® 3-D pictures. Utilize visually exciting 3-D images
to describe your needs or to document your progress toward completion.
Manufacturers use View-Master® 3-D pictures to instruct
new operators in uses of computer software. Pictures are so life-like,
operators remember instructions better and longer. Leave pictures
for reference after initial demonstration.
Departments and Outdoor Organizations View-Master® 3-D
pictures can be used in a variety of ways. Feature animals and
fish found in your state. Beautiful scenery, trout parks, hatcheries,
plants, birds, mushrooms, caves, and much more. Any outdoor or
conservation topic can be featured in true-life 3-D. Use this
unique photography to excite school children with 3-D presentations.
3-D reels can be included inside conservation books accompanied
with text to effectively highlight any topic.
Shoe Manufacturers View-Master® 3-D pictures demonstrating
how shoes affect and correct various foot conditions, make convincing
selling aids in the hands of shoe salesmen. Pictures are easy
to show and never get out of selling sequence when mounted in
View-Master® 3-D Reels.
Schools use View-Master® 3-D color pictures to supplement
printed instruction, particularly in mechanical type courses.
Students understand what they see in pictures with depth because
it is so close to the real thing.
Manufacturers use View-Master® 3-D pictures of attractive
models to demonstrate proper applications of make-up.
Clubs increase effectiveness of membership drives by using
View-Master® 3-D pictures of the golf course, festivities at the
club house and attractive members around the swimming pool.
Boat Builders take advantage of real-as-life View-Master®
3-D pictures showing construction details as well as finished
boats. Use pictures to show to prospects quality of materials
and workmanship. Customers can make decisions as to type and size
of craft after seeing 3-D pictures of finished boats.
furnish View-Master® 3-D pictures to schools to show milk production
from pasture to delivery. Pictures emphasize the cleanliness of
plant as well as modern equipment used.
View-Master® 3-D pictures of before and after shots of
a patient's face and features prior to fitting dentures. "After"
shots may be saved as records to show new patients.
Kennels Seven-scene reels of View-Master® 3-D pictures
to show distant prospects life-like pictures of valuable dogs
for sale. Makes selling easy to a large market.
Manufacturers View-Master® 3-D pictures of different types
and sizes of custom-built doors suggest how doors will look when
installed. Reels can be used by dealers, contractors, and architects
to sell to clients.
Use the dramatic realism of View-Master® 3-D pictures for educational
information and expression with "3-D Illustrated" books
and computer applications. Stereo-illustrated books or instruction
manuals are unequaled for business, individuals, institutions,
and organizations. Past publications ranges from the elegant 33
reel Mushrooms in Their Natural Habitat to brief medical
mono-graphs. Medical books include Cochlear Anatomy, Arteries
of the Brain, Atlas of the Uterince Cervix and more. Veterinary
operations were featured in Stereo Atlas of Small Animal Surgery.
The largest book documented 1,258 views of Chinese art in public
and private collections. The four volume Chinese
Art in Three Dimensional Color was published
in 1969. The reels are bound in folios in the front and back of
each volume. A ten year project, Mushrooms in their Natural
Habitat featured 231 examples. Consider life-like 3-D documentation
of large collections, such as that of a museum, historical society,
or an on-going project such as photographing historic sites and
people to build a database for reference, study and posterity.
Many buildings on the National Historic Register may be lost to
time and the elements in real life but could be preserved perpetually
Equipment Manufacturers use for job training. Detail assembly
jobs are quickly explained and easily understood.
Companies demonstrate effectiveness of extermination service
by taking before and after 3-D shots of badly infested premise.
3-D pictures are convincing and believable.
Equipment Dealers Tractors, plows, cultivators and other
types of heavy farm equipment can be shown to advantage in actual
operation with View-Master® 3-D pictures. 3-D is ideal for showing
all types of bulky hard-to-move machinery because of it's life-like
Companies take View-Master® 3-D pictures of local fence
installations to show prospects how the fence will look. Saves
time driving on inspection trips to installations.
Extinguisher Companies take a series of View-Master® 3-D
pictures to demonstrate proper placing and proper types of extinguishers
for different kinds of businesses.
Tackle Dealers To sell a new type of spinning reel, use
dramatic View-Master® 3-D pictures of expert casters using the
reel on streams and lakes. Depth of stereo pictures make them
extremely interesting and convincing.
Covering Dealers When customers wish to install their own
tile floors, use a series of View-Master® 3-D pictures to show
step by step procedure. Mounted in View-Master® 3-D Reels, the
pictures never get out of order. Lend the reels to the customer
while the job is being done.
prepare a series of View-Master® 3-D pictures of wedding, funeral
and other floral pieces. When the customer sees pieces in color
and depth, selection can come quickly and confidently.
Distributors Stereo pictures of window and shelf displays
used in the promotion of various grocery products help secure
more displays. Grocers can see in advance what displays will look
Parlors View-Master® 3-D pictures illustrate the different
priced caskets and services not on display. These pictures are
very effective to use when it is necessary to discuss services
away from the parlor. 3-D photographs of markers and headstones
can also have their own special reel.
Stores Furniture styles and colors available but not in
stock can be sold effectively with View-Master® 3-D pictures.
Many sales that might otherwise be missed can be salvaged with
Supply Dealers show dramatic color pictures of customers
using a featured brand of garden cultivator. These pictures become
testimonials of satisfied customers.
Pump Manufacturers show how pumps will look in other similar
Distant and close-up View-Master® 3-D pictures of geological formations
in 3-D and color are highly effective to show to students in the
Pros use View-Master® 3-D pictures to demonstrate proper
grip, stance and swing. Pupils grasp the meaning of stereo pictures
Equipment Dealers take View-Master® 3-D pictures of local
heating jobs to show new customers various types of installations.
Preservation 3-D photography has been around for over 100
years. Everyone loves to look at those old stereocards from the
Civil War. Today's historic preservation needs should include
View-Master® 3-D pictures to document every aspect of history.
National and state historical societies can produce a permanent
record of historic buildings, museum pieces, caves, to document
historic sites, parks, geology, and cultural resources using 3-dimensional
photography. There are many way 3-D photography can be used as
a tool for historic preservation and economic development. 3-D
images can be transferred to a computer to be viewed in classroom
situations. Special books could be published using 3-D photographs
like the informative nature books published by the Missouri Department
of Conservation. The stereo illustrated science book "Unlocking
Earth's Secret's" used View-Master® 3-D pictures to explain
basic geology. "Chinese Art in Three Dimensional Color"
featured 1,258 3-D photographs to document historic art objects
in public and private collections all over the world. The reels
are in folios bound into the front and back of each volume. A
series of "Correlated Classroom Materials" for grade
schools consisted of combined books, records and View-Master®
reels featuring educational subject matter. Using today's technology,
3-D photographs could be incorporated into an entertaining and
educational interactive multimedia computer display produced by
computer information specialists. Local governments or chambers
of commerce might want to develop and use 3-D promotional packets
to entice economic development. Endangered historic buildings
could be preserved in lifelike 3-D photographs before and after
renovations. A database of 3-D photography would be available
to libraries, museums, fairs, business and the public to showcase
outstanding scenic, recreational and historic importance. Use
3-D photography to catalog outstanding natural features, trout
parks, wilderness areas, state parks, historic sites, commemorative
events, natural phenomena, geology, recreational opportunities,
structures of statewide historical importance, and persons of
state and national importance. Every President of the United States
has been photographed in 3-D during the past 100 years! Popular
cultural subjects would be a perfect item to be featured in 3-D.
Museum exhibits and collections could be preserved in 3-D, too.
A 3-D slide presentation could also be a unique attraction at
the State Fair. 3-D reels could be given to students as souvenirs
to view at home. They would also make great souvenirs to be handed
out. You could also offer a souvenir 3-reel card featuring scenes
for sale at various state park and tourist sites across the state,
too. Not only is it a great tourism souvenir, it also helps promote
the historical and archaeological preservation topics which souvenirs
should reflect. Additionally, the people who buy a tourism product
like this would take it home to share with others. Additional
funds might be available from the annual allocation of federal
Historic Preservation fund moneys through the U.S. Department
of the Interior's National Park Service along with state money.
Identify and budget significant projects deemed worthy of recognition
and preservation as well as photograph them.
Breeders send View-Master® 3-D pictures of outstanding
colts to prospective buyers prior to auctions.
Equipment Dealers use View-Master® 3-D pictures to show
the latest models of bulky hospital equipment installed in typical
hospitals. Helps in installation planning as well as in selling.
You can also show home-care patients your product without them
having to visit the showroom.
Chains use View-Master® 3-D pictures of allied hotels and
accommodations to pre-sell travelers on member units. 3-D pictures
can also be used to up-sell accommodations.
Appliance Dealers take View-Master® 3-D pictures of kitchen
appliance installations in home of well known local people. Such
pictures are forceful testimonials to the popularity of your products.
Cream Companies show new merchandising background displays.
Dealers are able to visualize and order display material quickly.
Agents can show high quality prospect properties. Use pictures
as a "door opener" to interest prospects in insurance
Companies provide insurance adjustors with View-Master®
3-D pictures to record on the scene personal and property damage.
Decorators show "before and after" View-Master®
3-D pictures of typical decorating jobs. Color combinations and
placement of furniture appear with breathtaking realism in 3-D.
Gardeners View-Master® 3-D pictures of completed garden
projects taken at the height of their bloom make it easy to sell
landscaping services. It helps prospects visualize plantings.
Fixture Dealers Fixtures can be ordered but not in stock
can be shown to advantage with View-Master® 3-D pictures. These
pictures are particularly effective when they show actual installation.
Manufacturers use stereo color pictures to show construction
details of custom built automobiles. 3-D picture build confidence
in your craftsmanship and building know-how.
Room Manufacturers furnish salesmen with View-Master® 3-D
pictures of new suites. Table top displays can be provided to
furniture stores, too.
Equipment Dealers View-Master® 3-D pictures of heavy logging
equipment in actual operation in the woods make effective selling
tools. Because they are lightweight and durable, View-Master®
3-D pictures can be mailed to distant prospects without danger
Promotions Use View-Master® 3-D pictures to show different
Lotto, "Scratchers" and other Lottery games as well
as how the Lottery benefits the sponsoring state agency. A table
top display could be sent to each vendor as a promotional item
for viewing by potential players. A special seven-scene View-Master®
3-D Reel could be given out at the State Fair booth as a "souvenir."
and Newspaper Publishers use View-Master® 3-D pictures
to drive home facts and figures concerning circulation, magazines
acceptance, merchandising impact, etc. 3-D assures remembrance
of your presentation. 3-D reels can also be inserted into the
magazine or newspaper as a premium.
and Crematoriums Realistic View-Master® 3-D pictures showing
beautiful buildings, grounds, niches, vaults and interiors of
the chapel make it easy to acquaint people with the Mausoleum's
Training During World War II, View-Master® 3-D Picture
Reels were used to identify enemy ships and planes. Today's Virtual
Reality identification can be accompanied by View-Master® 3-D
pictures in any training subject.
Agencies A file of View-Master® 3-D pictures showing different
models makes selection simple for clients. The supermodels reel
should become quite collectible.
Associations All motels in association are photographed
in impressive 3-D. View-Master® 3-D pictures are available at
all registration desks to sell tourists on stopping at the next
motel in the chain. You could also feature each motel on a single
reel with local sites of interest accompanying the motel view.
and Storage Companies show scenes of trucking equipment
and moving operations. These pictures clearly demonstrate careful
handling and personalized service available from the company.
Sign Companies use View-Master® 3-D pictures to show sign
installations in the realism of color and depth. This helps in
planning signs as well as in selling new signs.
use View-Master® 3-D pictures to show shrubs, plants and
trees in full bloom, at all times of the year. Customers readily
visualize what plants will look like in their own garden.
show "before and after" color pictures of patient's
face and teeth to show results of corrective measures. Real-as-life
photos make it easy to explain methods and effects to new patients.
Advertising Companies show View-Master® 3-D pictures of
available 24 sheet locations under typical traffic conditions.
This saves time driving the prospects to the actual site.
and Surgeons use View-Master® 3-D pictures to keep clinical
records of various types of pathological conditions for reference.
A book, "A Stereoscopic Atlas of Human Anatomy," written
by David L. Bassett, M.D. and illustrated with View-Master® 3-D
pictures was issued to wide acceptance in the medical profession.
Districts show warehouses, elevators and other dock facilities
in View-Master® 3-D pictures when selling port services to distant
Home Manufacturers use View-Master® 3-D pictures to show
different models of prefabricated houses available. Produce a
set to show completed homes, freshly painted, with landscaping
and lawns for best results. Devote one seven-scene View-Master®
3-D Reel to picture both interior and exterior features of each
Schools use View-Master® 3-D pictures to show buildings,
dormitories, classrooms, recreational facilities and teaching
staff when soliciting new students. They are so real they give
an impression of an actual visit to the school.
Management Firms Exterior and interior View-Master® 3-D
pictures of properties managed are excellent for office records.
Use the reels to interest prospective tenants.
Schools View-Master® 3-D pictures of graduating classes
make treasured mementos. Pictures of the class, school and teachers
could be included with the school yearbook.
and Marketing Use View-Master® 3-D pictures to promote
business, tourism, products, services, scenic and historic areas,
music events and concerts, entertainers, conventions, sports,
movies, television, and more. Nearly any subject can be featured
with a realism achieved by no other form of photography.
Dealers use View-Master® 3-D pictures to show different
types and capacities of pumps to buyers. Take pictures of installed
units to demonstrate various conditions of terrain and operation
to give prospects confidence in your solution to their pumping
Stations use View-Master® 3-D pictures to feature their
air personalities in the studio, in the station van, live at special
events, the station logo, audience growth and target graphics.
use View-Master® 3-D pictures to show proper methods of
loading and unloading various types of freight.
View-Master® 3-D pictures of buildings, homes, estates
or industrial sites available for rent or sale can be used to
sell right in the Realtor's office. Reels can be sent to distant
Striking View-Master® 3-D pictures of the scenic and recreational
area surrounding the resort, and of the lodging and other facilities
are highly effective selling aids. These pictures can be used
by Travel Agencies, Tourism Information Centers and Chambers of
use View-Master® 3-D pictures to show patrons choice menu specialties.
3-D pictures of banquet and meeting rooms help sell such facilities.
Building Equipment Dealers Provide seven-scene View-Master®
3-D Picture Reels to show shovels, graders, and other heavy duty
equipment for rent. Contractors use these pictures for reference
in planning equipment needs.
Applicators use View-Master® 3-D pictures to show different
colors and patterns of composition shingles on various types of
homes. Eliminates the need for inspection trips to actual homes.
Truss Manufacturers show actual installation of pre-fabricated
trusses in various types and sizes of buildings in realistic View-Master®
3-D pictures. Depth, distance and size take on new meaning when
shown in stereo.
Dealers View-Master® 3-D pictures of safe installations,
and of models available but not in stock make it easy to sell
this bulky, heavy weight equipment. Interior views showing capacity
of safe are impressive and help prospective customer to select
Companies use View-Master® 3-D pictures to installations
to show prospects how homes look with finished product before
and after. Highly effective in showing start to finish process.
Instructors use "how to" View-Master® 3-D pictures
to instruct students in various phases of the art of skiing. For
best results, mount views in the correct training sequence.
Drink Beverage Distributors can use View-Master® 3-D pictures
to show their product in any situation. Grocery store displays,
fountain services, summertime activities, and even the bottling
Conventions Use View-Master® 3-D pictures of famous sports
figures as a special "premium" item. Baseball card collectors
have another unique collectible to add to their treasures. The
View-Master® 3-D Reel could be sponsored by a corporate sponsor
with six sports figures and the seventh image featuring their
product or logo! Convention sponsors can produce a special reel
featuring the sports figures who will be appearing live. Have
a limited number of the reels hand numbered and autographed to
make them even more collectible.
Lines preview vacation cruises with glamorous View-Master®
3-D pictures. Ports of call, deck scenes, state rooms, lounges,
dining salons all shown to advantage in View-Master® 3-D pictures.
Pictures can be used by ticket offices and Travel Agencies to
Fixture Manufacturers View-Master® 3-D pictures of representative
fixture installations assure favorable attention for your counters
and Sun Suit Manufacturers View-Master® 3-D pictures of
attractive models are sure to catch and hold the eye. View-Master®
3-D pictures made with beach or pool backgrounds are particularly
authentic and attractive.
use View-Master® 3-D pictures to preview present and coming attractions.
Lobby fixtures and stereo reels can be custom produced. Use them
for promotional mailings to movie reviewers, too.
Use View-Master® 3-D pictures to show historic or tourism
hot spots in your area. Displays can be installed in a permanent
fixture at Tourism Information Centers showing local or statewide
points of interest. Custom production souvenir sets could also
be sold to the public at souvenir shops or as a fund raiser.
Manufacturers With View-Master® 3-D pictures showing tractor
models recommended for different working conditions pictured on
the job in realistic color and 3-D, you have a convincing testimonial
to the satisfactory operation of your equipment.
Manufacturers Low cost View-Master® 3-D pictures of hidden
construction features, of models available, of trailers in use,
make effective selling aids for dealers.
Manufacturers Various types and sizes of cups and trophies
can be shown in true-to-life realism on seven-scene View-Master®
3-D Reels. Carry the reels in lieu of heavy samples.
Body Builders use View-Master® 3-D pictures to show construction
details of custom built truck bodies. Show "before and after"
shots of wrecked and re-built trucks.
Paper Dealers take View-Master® 3-D pictures of decorated
rooms to show new wall papers, patterns, colors and combinations.
Use them to suggest new decorative ideas to customers.
Decorators keep a record of effective window creations
in color and depth. This provides an excellent source of ideas
for future windows.
Glass Manufacturers use View-Master® 3-D pictures to show
unusual and attractive applications for glass in walls and windows
to sell architects on the use of glass.
Mills use full color View-Master® 3-D pictures of successful
blanket displays to sell dealers on displays of their own.
few users of View-Master® 3-D pictures for commercial and advertising
Golf (A Guide to Swing Analysis-12 page book with 5-reels featuring
Nicklus, Snead, Trevino, Colbert and Green)
- A Gustavsberg
Upsala-Ekeby Badrum I Farg (Swedish Bathrooms)
III - Act III Advertising set with viewer and 1 reel, special
book and custom box. Set will be tied with string and original
tag as distibuted by the theater. Book title is "Theatre
Architecture and Auditorium Design."
Mayflower Moving Vans
Felt (Reels #1, 2 and 3)
(Bathroom cupboards 1965)
Paint and Varnish
Visionary Art Museum (One reel with specially designed viewer)
Library, R.C. Davenport Inc., Building Blocks of Molecular Structure
Partners in Profit (Fire Extinguisher Franchises)
Breaded Frosted Meats
Precision Cut Steaks
(1960 - Special seven image reel showing early 1960's Barbie®
outfits and gift sets. Reel is secured inside a Model E viewer
with a cord attached to the bottom of the viewer, which once
was attached to a Barbie® store display. Only four viewer and
reel sets are known to exist.)
Image 1 - Resort Set, Winter Holiday, Picnic Set
Image 2 - Evening Splendor, Solo in the Spotlight, Enchanted
Image 3 - Cruise Stripes, Party Set, Cotton Casual
Image 4 - Busy Gal, Suburban Shopper, Apple Print Sheath
Image 5 - Barbie-Q, Mix 'n' Match Set, Sweater Girl
Image 6 - Commuter, Trousseau Set, Peachy Fleecy Coat
Image 7 - Plantation Belle, Friday Nite Date, Nighty Negligee
Kitchen Appliances and Duomatic
(Office Carpeting from DuPont Antron)
Custom Built Leather Furniture
Glass Radiant Heat
2 F Gegauf Ag Steckborn (Sewing Machines)
Crocker Package Cake & Pie Mixes
Cake Designs A-G
(Superjet interiors for Boeing Jets 707, 727 and 737)
Zap Inflatable Boats (Two reels)
Manufacturing Company (Living kitchens in birch)
Reel (Untitled reel with images of ladies modelling bras)
White and Bubble Free (Belgium issue - 9 reels, Lundia Archives,
Lundia Library in Home, Inaltera Paint, Inaltera Plastique,
Inalters Velours, System Abstracta #3, System Abstracta #4,
Ceramica Orchidea, Jotul for Moderne Oppvarmning)
Modern Kitchen Cabinets with Economical Plywood (Kitchen interiors)
National D'Information Et D'Expansion Des Jus De Fruits Et De
Legumes (Healthy Food)
Gardenia (Bathroom Views of Ceramic Tiles with pretty models)
Orchidea (European home interiors)
1953 Store Wide Display Service
Six Ways Newer...Better
Temple, Dr. C. R. Goff, Pastor, The World's Tallest Church
Place (NYC Hotel interior and exterior)
Seed of Kentucky Tobacco
Insurance Group Max C-SR Division
Insurance The Now Market C-SR Division
Bottling Sales (13-reel set showing display of Coke products)
(Three reel set)
Fabrics Bridesmaid and Formal Wear
(Restoring Decayed Teeth)
Plus MFP Toothpaste (Six reels, Reel six. Tuffy Tooth)
des Ardoilieres D'Angers (Black stonework in homes and galleries)
Images Systems (Stereo reading aids)
Ray Aluminum Awnings
Ray Aluminum Siding
Ray Awnings Company
Color Cabinet-Cook Paint
(Swiss Alro Grocery Store)
Laboratories (Scenes of Dermatological Pathology of Animals)
T Trucks (Various features of Standard Oil Trucks, two reels)
Cream in Atrophic Vaginitis
Detergent (The reel has seven different color scenes that promote
using Dreft to clean Cream separators and other Dairy Farm equipment.
A couple of the scenes have a "farm girl" in shorts
as almost a pin-up type enticement. Another shows a man in a
white lab coat looking into a microscope with a background showing
microscope views of how Dreft reduces bacteria.)
Side Mario's (NYC restaurant dessert menu)
Behangviewer Kollektie (1971)
(Ford Motor Company Automobile, five reels)
of Nucleic Acid Structure, The Andersen Library, R.C. Davneport
Inc. Edition No. 1
National Watch Company (Spring 1967 showing advertising planned
by the watch company.)
Since 1856 (Watch company)
Behandviewer Kollectie 1971 (Dutch, showing fancy European Interiors)
Morse Water Softeners
for Beautiful Walls and Ceilings
Seal Stainless Steel
City Trading Group Award of Excellence 1985
Shoes (The scenes are staged sets of women engaged in various
recreational type activities. Each set has a small sign that
says "Clothes by Mary Lewis or Jane Engel and Shoes by
Friendly". The scenes are meant to be golfing, tennis,
train travel, shipboard travel, sightseeing and one including
a woody car.)
Corporation-One Billion View-Master® Reels Commemorative Reel
1938-1978. (Reel is white with a gold foil center. Images show
various packet highlights.)
Mills (Fall Harvest 1952, New Packages, Contest Shopper Stoppers,
Motors (Views of Opel vehicles, two reels)
Jewelry (Four reels with Model E Viewer with Gleamlight sticker
in Model E box)
Columbus Convention Center (Construction update)
Decorated Bamboo Products, Beauti-Vue Products Co., Chicago
(Bamboo curtains and room separator in homes)
(Automobile, two reels)
Easy Vision Televisions
America Line Panama Canal Cruises One and Two
America Line MS Noordam Eastern Caribbean Cruise
Harmony House Steel Wall Tile
HumVee (Model L Viewer with two reels of "flat" images
in a special box)
Laminated Folding Doors
One Studios (Two reels. Advertising for a commercial photographer)
Sony Large Films In Development (1996-Only 1,000 were produced
for their Spain Convention)
Pepier Peint (Wall paper) (17 reels)
Revetement Mural (Wall paper)
Siding (Scenes of homes and buildings sided with Insulite. Each
photo has a red banner across the bottom that says INSULITE
(Two reels. Reel one- Intel Focus, Reel two-Pentium OverDrive
Harvester (Three reels)
High Cone Plastic Beverage Ring Carriers (Non-stereo reel with
Model L Viewer in 15"x4 1/2" box and promotional literature)
Soap Part One (Three of the scenes are of women, including one
bubble bath shot, and three are of babies. The seventh is an
"It Floats" type generic ad.)
- IV Europe
150 (Miniature refrigerators)
Brand Puddings - (Two special reels produced by General Foods.
Reel #1 Jell-O presents "The 7 Ancient Wonders of the World."
Reel #2 is Jell-O presents "NASA's Apollo Moon Landing
For Moderene Oppvarmning (Fireplace Heaters)
Kan Pet Foods Walt Disney World Dealer / Consumer Contest 1971
(non-stereoscopic). Great views of the prizes, including various
View-Master sets; Bill Burrud of Animal World; covers of Look
and Life and Kal Kan Pet Food displays "for profit &
prizes". Comes with tan viewer with a sticker on
it that reads "Roar ahead with Kal Kan-1972".
Given to Kal Kan salespeople or to grocery stores to entice
them to sell Kal Kan. The reel shows prizes consumers can win,
dealer prizes, shows Kal Kan store display, Kal Kan magazine
and tv ads. Reel reads "Kal Kan Pet Foods Preview, Walt
Disney World Dealer/Consumer Contest, non-stereoscopic"
Oldies 93 Fm Radio (Direct Mail Campaign)
of California (Commercial Lingerie Reel. 1960s featuring
7 images -
1. Baby Doll Bikini $4.95 (white)
2. Playtime $5.95 (white)
3. Lovers Dream $6.95 (red)
4. Exotic $8.95 (black)
5. Lusciuos Pegnoir & Gown $10.95 (black)
6. Sheer Delight $6.95 (black)
7. Indian Maiden $7.95 (red)
Tahoe Airport, El Dorado, California
1 Custom Bilt Ranges
Crown Zellerbach Corporation (Food Wrapping)
Public Library #5 (Shelving in a Swedish Library)
Sweden Storage (Shelving displays)
(Aluminum outdoor roll-up awning)
(Furniture with female models featuring aluminum blinds)
New Freedom Gas Kitchens
Dalla Triplice Azione, Macleens Limited, London, England (Slightly
Trailers (Four reels. Construction, 37 foot Dixie, and more)
Institute of America
Rare Regular Wheels 95-96 (European issue)
Wishing Well Promotion (1955)
Indio Triele Woning Bouw (Dutch apartment building and grounds)
Milhening Inc. (Views of gold rings. Reel one and two
are women's rings and the reel three is men's rings. Reel
One and Two are titled R.H.R., Reel three is titled Gents.)
Office Chairs (Seven reels)
Cruisin! See What You've Been Missing (Five non-stereo reels)
Television (Proof reel)
TV (New Muntz TV 1953)
Cars (4-reels and special Model "C" viewer w/Nash
decal in a special box)
Geographic (Four reels)
Aarkimede princip (Boats and balloons demonstrate Archimedes
principle of raising sunken ships)
Frikton (Slipping and sliding people demonstrating principle
Plate Hollowware Pieces
high volume profit sales story (Reel promoting the View-Master®
1985 Ninety-Eight Regency Promotional Set. The set consists
of a red 3-D viewer, three reels and insert card in a special
black box with silver text. Text reads Oldsmobile A Whole New
Dimension. Reel One. A New Dimension in Manufacturing and Quality.
Reel Two. A New Dimension in Technology and Road Management.
Reel Three. A New Dimension in Luxury.
5.0 (Software company. Set includes Blue Model L viewer and
one reel in a black box)
Automatic (Opel in traffic)
GT (Close up shots of front, back and interior w/pretty model
Development, Inc. (Shows advantages brought by Lloyd District
and Oregon Square. Set includes white box, blue model L viewer
and two reels)
First with the 747
House Company (Dessert Menu)
(Phillips Norelco Shaver)
Bikinis from the French Riviera
Peanuts - Planter's Helps Build Nut Sections Reel
shows retailers how to display Plantersproducts in a grocery
store setting. A large "Mr. Peanut" store display
is pictured in 3-D.
Lume Flo-Fold #2 (Vertical blinds)
"Space Rite" Tile (Six reels)
Oregon Art Museum "Imperial Tombs of China" Exhibit
Use of Triple Sulfa Cream
Institute (GAF Corp. The class of 1979 from The Pratt Institute,
which is apparently around Brooklyn, made their yearbook with
a small booklet and Viewmaster reels. Their theme was, "The
Partys Over". The booklet reads like any other yearbook,
but is about the size of a viewmaster packet booklet and shows
individual pictures of the students, as well as the pictures
taken during classes, pictures of the campus, faculty and of
course the big party at the end. There are 9 Viewmaster reels.
1. President Pratt and the campus
2. Engineering Department
3. Fashion, Dance, Theatre Department
4. Film and Photography Department
5. Painting and Sculpting Department
6. Communication and Printmaking Department
7. Ceramics and Industrial Design Department
8. Architecture and Environmental and Interior Design
9. Directors and Deans
Container is a Viewmaster canister with a picture of a
record album being played on top, a GAF viewer, a balloon that
says "The Partys Over" which is affixed to the yearbook
booklet with a Pratt Institute gold sea and a GAF reel canister
for the reels that
says "Alka Seltzer" on top.
Tru-Tone China (Four reels)
Bakers (The reel has seven color scenes actually promoting the
benefits of Quality Baker's displays. The reel features "Pretty
Pat." I don't know if Pretty Pat was an advertising campaign
or just a bit of cheesecake for this reel, but one scene looks
like it shows a stand-up of her next to a display.)
Assured Comfort 1954 Gas Heaters
(Rock Band Promotional Kit. Includes one black Model L with
black advance knob with R.E.M. decal, one black and white sepia-toned
reel in a 6" x 3 1/4" x 3 3/4" silver top black
bottom box with graphics and plastic window. Includes CD titled
"New Adventures in HiFi")
Reynolds Tobacco (Merchandiser, Christmas 1951, Christmas 1954)
& Flange System Lubricators
Jet (Two reels) Fountains by Rain Jet. Stunning fountains of
water of all shapes and heights photographed at night time with
different colored lights, almost as good as fireworks!
Beer's New Cartoon Cans Display
and Fasionfold Doors
4-Door (Rekord car)
Laboratories Deep Rock Oil Company
Bits (Nacho & Pizza)
Zamboni, Zurich (Ice making machine at work)
Sheboygan Wisconsin (Dining Room Furniture, three reels)
Tieffe Sesto S. Giovanni Porte E Cabine Per Ascendor (Elevator
(San Diego Supercomputer Center, five reels of science research
Lee Homestyle Cakes
Pre-Views Wallpaper (Four reels)
Stay Clean Test Chevron Gas with F-310
Twin-door Coldspot Refrigerators
Panel Boards (One reel and red viewer with Siemens sticker)
City, Iowa (Visa-Dine)
(Starpower weekend sweepstakes promotion)
shows Beautyrest with F.A.C. It shows a person laying
on a mattress, inner coils, guarantee, comfort and others.
Non-stereo as you have to look at it with your right eye to
see the right image then you have to turn it upside down to
see the other half.
Jenny (Two machinery reels)
Remotrol (Two machinery reels)
Tube Products Inc.
Button II The Game
Infini-D (Macintosh 3D Graphics Tool. Set includes red model
L viewer with the name Specular on viewer and one reel)
Regis Paper Company, Jacksonville (Three reels)
Oil (Atlas Tires reels one through five)
Nurseries (1949 Four reels featuring apple, peach, plum, cherry
and other trees in various stages of growth at Stark Nurseries
Fine Fruit Trees in Louisiana, Missouri. Reel C has scenes that
show either of ripe fruit or of attractive women showing a fruit
tree. The fruit pics include apples and peaches. The varieties
mentioned in the printed captions are Stark Golden Delicious,
Starking, Jonared Double Red Jonathan, Hal Berta Giant (peach),
Scarlet Staymared, Golden Delicious Stark Redgold Starking,
and Stark Hardy Dwarf Golden Delicious.)
Cabinets (The reel has seven color scenes actually promoting
the benefits of Steiner Streamliner towels. Steiner Streamliner
Cloth Cabinet is actually one of those metal cabinets that has
the roll of cloth towel in it, the kind you used to see in public
lavatories. The scenes actually show the benefits of the towels,
the washing/sterilizing process and even the deliery of bundles
of towels. There is one scene that shows the different locations
where the towels are used. The locations include Marshall Fields,
Empire State Building, Geneva Steel, Armour, Walker Bank, No.
1 La Salle Street, Merchandise Mart and schools.)
Reading Aids Demonstration Reel
Full Wall Murals by Canadian Wallpaper Manufacturers Ltd. (Home
interiors with wallpaper murals)
Steelers (Benefit reel for Press Old Newsboys Children's Hospital
Fund of Pittsburgh-1,000 produced)
Woche (German language prizes. One reel with gold foil center.)
Resort (Barbecuing, train, entertainment, swimming, rooms, etc.)
Bon Spokane, WA (Desserts including sundaes, custard, cakes
Bilt-In Electric Units (Six reels)
Glass Fireplace Front
Detergent (In special tiny Tide Anniversary Box)
Products Serving Pieces
Entertainment (Four non-stereo reels featuring Geraldo, Joan
Rivers, Soul Train, and Monsters w/Blue Model L Viewer and nice
booklet in a special box that comes inside another box that
folds out into a giant View-Master® reel.)
Weather Seal Installations (Three reels)
- Un Vol
En Planeur (Hang Gliding)
States Plywood Corporation (Nakora and Samara Wood Paneling,
Surfwood-Sea Swirl Surfplank)
Woven Wood Products
Soup (1983, Dutch. Images shows soup and prizes to be earned
Gypsum Acoustical Tile
Royal Lifewall Blowout Prevention (Tires)
Graphics (Software company)
Cocktail Juice Snacktime Display Unit (June 1955)
Der Meer Furniture
Camp Sea Food
The City (Three reels showing off the city as a place attractive
for conventions and meetings)
Sample Reel BC-1 (Samples from Empire Brush Products demonstrated
by a lovely model)
Tru-Vue Collector's Association
Kansas City, Missouri, Sold through Bonded Distributors Only
Showcase & Fixture Company Inc.
Optical Supply (Preview viewer with twenty-one reels to illustrate
sunglasses tint. Viewer uses halogen bulbs)
Whitehurt's Photography (Photographer's portfolio)
Power Point Bullets (Winchester viewer and cardboard POP display)
Vapor Action Dee-Gumm
Hereford Ranch (Views of seven prize bulls for sale Sept. 30,
Hereford Ranch Heifers (1953)
Magazine (Fall foilage of New England with labeled viewer)
Kitchens (Three reels including Decorating #1, Decorating #2,
and #3 Steel Kitchens in Go Together Colors)
Product Comes to Life CD-1 (The first reel is titled "Your
Product Comes To Life". It is CD-1. The reel has seven
color examples of advertising campaigns using View-Master Reels.
The scenes include Steiner Towels, Ivory Soap, Plastic Cement,
Lucky Lager Beer, Electro Lux and Wyeth's Syringe.)
Product Comes to Life CD-2 (The second reel is titled "Your
product Has Depth and Color". It is CD-2. This reel includes
ads from B.P. John's Furniture, Jayvee Brand Women's Clothes,
Quality Bakers, Dreft Soap powder, the Red Cross Palmer Quilted
Mattress, Clothes by Jane Engel and Shoes By Friendly.)
Italian Kitchen (Two reels-Kid's Menu #1 & Dessert Menu
term View-Master® is a registered trademark of Fisher-Price Inc.
A major portion of the information presented here comes from the
pamphlet "112 Ways to Use 3-D Pictures for Profit" published
by Sawyer's Inc.