Limousin excells in producing genetically leaner beef. Recent research indicates that several cuts of Limousin beef are greater then 95% fat free. When it has to be lean, "Lean on Limousin."

Shown here is a Limousin bull hanging next to an Angus heifer. Do you want fat or red meat?

As the chart to the right shows, today's leaner beef, like Limousin, contains no more cholesterol than other meats. In fact, beef has no more cholesterol than chicken...even roast chicken without the skin...and is significantly lower in cholesterol content than other favorites in the American diet.

It is also important to note that cholesterol is a natural, healthy substance which is manufactured in the human liver each day. It is the basic component from which our body manufactures its hormones, Vitamin D and bile salts, and when consumed within recommended dietary guidelines (300 milligrams per day*), is essential to human life. It should also be noted that only 25 percent of all Americans require any restriction of cholesterol in their diet. Only one in four.

*Recommended by the American Heart Association.

University research rates Limousin above its competition in tenderness and juiciness without all the fat usually found in other Choice beef. Limousin-tender full of flavor and healthy.

Is it possible for beef to be lean and yet still be tender and full of flavor? The answer to that question with Limousin is YES! Recent research conducted by Iowa State University which compared Limousin beef to other Choice beef in five different categories showed that the Limousin beef ranked above its competition in tenderness juiciness, and was found to be equal in flavor and overall palatability. This is great news for red meat eaters who want beef that tastes good (Limousin does!), but don't want the large amounts of fat commonly found in Choice cuts of beef (Limousin doesn't).

If you like beef, you'll love Limousin. It's lean, tender, full of flavor and healthy!